Loew's Grand Theatre

157 Peachtree Street NE,
Atlanta, GA 30303

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Additional Info

Previously operated by: Loew's Inc.

Architects: Thomas White Lamb

Styles: Art Deco, Italian Renaissance

Previous Names: DeGive Grand Opera House

Nearby Theaters

Loew's Grand Theatre

Built in 1893 as the DeGive Grand Opera House. It was taken over by Marcus Loew in 1918 and was remodeled to become Loew’s Grand Theatre. It was here that the ‘Gala World Premiere’ of "Gone With The Wind" was held in 1939.

The Loew’s Grand Theatre listed on the National Register of Historic Places in 1977, and last used for storage, was damaged by fire on January 30, 1978. It was demolished later in 1978.

The theater was memorialized by Davis Cone’s painting which can be viewed in Popcorn Palaces, available from Harry Abrams books.

Contributed by William Gabel

Recent comments (view all 94 comments)

davidcoppock on January 21, 2018 at 7:37 am

It might this theatre that had the World premiere of “Annie get your gun” in 1950(The star of the movie Betty Hutton was not invited to the premiere)!!

DavidZornig on March 15, 2018 at 5:42 pm

1957 photo added via Shorpy website below. Image can be enlarged there.


rivest266 on April 2, 2018 at 9:54 am

Also grand opening ad form 1893 in the photo section.

Joe Vogel
Joe Vogel on April 14, 2018 at 2:55 pm

Marcus Loew was oerating the Grand as early as 1918, as reported in the May 18 issue of The Moving Picture World:

“ATLANTA, GA. — Marcus Loew, of New York, will expend $40,000 for improvements to Grand theater instead of erecting new structure as previously reported. Plans include remodeling gallery, erecting mezzanine floor, stage and marquee; installing $15,000 pipe organ, typhoon fan system, electric equipment, scenery, and hangings. E. A. Schiller is local manager.”

Comfortably Cool
Comfortably Cool on December 15, 2019 at 6:47 am

Remembering the 80th anniversary today of the world premiere of “Gone With the Wind” at Loew’s Grand Theatre on December 15th, 1939. Ad displayed here

Rstewart on December 15, 2019 at 7:49 am

Just posted a photo from the GP Center memorializing the Grand taken recently on a trip there.

Comfortably Cool
Comfortably Cool on December 15, 2019 at 1:05 pm

An abundance of vintage film coverage of the 1939 premiere can be viewed on the internet, including some from MGM’s “News of the Day” newsreel. Click here

Comfortably Cool
Comfortably Cool on December 16, 2019 at 12:48 pm

Some brief silent coverage in FULL COLOR of the 1939 world premiere can be viewed here

DavidZornig on March 30, 2023 at 2:08 pm

The fire was in the morning on Monday January 30, 1978.
Photos added.

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