Rogers Cinema 8

419 S. Central Avenue,
Marshfield, WI 54449

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Related Websites

Rogers Cinema (Official)

Additional Info

Operated by: Rogers Cinemas

Previously operated by: Adler Theater Co., Inc.

Architects: Perry E. Crosier

Functions: Movies (First Run)

Styles: Streamline Moderne

Previous Names: New Adler Theatre

Phone Numbers: Box Office: 715.387.2566

Nearby Theaters

Roger's Cinema 8

The theatre was originally built for the Adler Theater Company.

The theatre opened as the New Adler Theatre on September 28, 1937 with the movie “Big City”.

In 1973 the building was renovated into a two-screen theatre and it was renamed Rogers Cinema 1 and 2.

In 1984 the cinema was remodeled, the upper theatre was divided making a third auditorium, creating Rogers Cinema 1, 2, and 3.

In 1996 the cinema had major renovation expanding the cinema to seven screens, creating Rogers Cinema 7. It now operates as an 8-screen movie theatre.

Contributed by Ed Wilke

Recent comments (view all 7 comments)

edwilke on April 27, 2007 at 1:06 am

The theater is on the Wisconsin Architecture & History Inventory.

TLSLOEWS on June 15, 2010 at 2:22 am

Nice 1988 photo.

johhns71 on November 18, 2013 at 3:32 am

The “New Adler” theater was built with “Stadium” seating and was the first theater in Marshfield to be air conditioned. In the 40’s the lounge area under the upper portion of the auditorium was renovated and a concession stand put in. Snacks were conventional movie fare, popcorn, candy and soda. The building was art deco inside and out. Much, if not all of the lighting in the theater was neon strip lighting that ran the length of the auditorium hidden in a ceiling sofit and side features. The canopy over the Central Ave sidewalk had both incandescent and neon lighting as did the blade which was centered over the canopy. The incandescent lights were all connected to chase mechanisms that sequenced the light. Click on “photos” to see Roger’s 8 picture

rivest266 on March 25, 2017 at 10:46 pm

September 25th, 1937 grand opening ad in the photo section.

rivest266 on March 25, 2017 at 10:57 pm

April 20th, 1973 grand opening ad as a twin also in the photo section. It was renamed Rogers Cinema with one screen on July 24th, 1972.

rivest266 on March 25, 2017 at 11:23 pm

3 screens on May 25th, 1984. Grand opening ad in the photo section.

rivest266 on March 25, 2017 at 11:38 pm

7 screens opened during June 1996 completed on the 27th. Articles:

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