Cherryvale Mall Cinema

7200 Harrison Avenue,
Cherry Valley, IL 61112

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Additional Info

Previously operated by: Cineplex Odeon, Kerasotes Theatres

Firms: Finck, Stowell & Frolichstein

Functions: Gymnasium

Previous Names: Cherryvale 1-2-3

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News About This Theater

Circa 1990 Flickr photo courtesy of the Rockford Rewind Facebook page.

Located in the Cherry Valley suburb of Rockford. Opened as a triplex at the Cherryvale Mall in 1975, the stand-alone theater was located outside the mall. In February 1983, four auditoriums were opened inside the mall. It was operated in its last years by Kerasotes Theatres, which closed the Cherryvale Mall Cinema at the beginning of 2000.

Contributed by Bryan Krefft

Recent comments (view all 14 comments)

baschaible on May 5, 2009 at 1:49 pm

Kewalsl, I am also interested. What information do you have?

CSWalczak on March 26, 2010 at 12:28 pm

There is a proposal to convert the building into a nightclub: View link

rivest266 on November 26, 2011 at 6:18 pm

Three cinemas opened outside the mall on August 29th, 1975. Grand opening ad with an small picture has been posted here.

rivest266 on November 27, 2011 at 2:19 am

Four cinemas in the mall opened on February 11th, 1983. Cineplex Odeon listed then together from 1987 onwards.

Mike Rogers
Mike Rogers on November 27, 2011 at 7:15 pm


cinemaphile72 on July 9, 2012 at 1:05 am

Some friends and I are interested in buying or leasing this building and reopening it to play older movies. Anyone know who owns it or how to find out who to contact?

cinemaphile72 on July 9, 2012 at 1:11 am

By the way, the information in this listing is not correct. They did not move into the mall and increase to four screens. They opened an ADDITIONAL four screens inside the mall, which then closed about 2000. The 3-screen theater outside the mall stayed open until it closed/moved when Kerasotes opened a new Showplace 16 about two miles away in 1997 (now AMC).

DavidZornig on June 30, 2015 at 2:12 am

Circa 1990 Flickr photo added courtesy of the Rockford Rewind Facebook page.

Joe Vogel
Joe Vogel on December 21, 2016 at 7:20 pm

An ad for the Massey Seating Company on this page of Boxoffice, August 2, 1976, features a photo of one of the auditoriums of Plitt’s CherryVale 1-2-3.

Joe Vogel
Joe Vogel on December 21, 2016 at 8:33 pm

The former Cherryvale Mall Cinema’s original, three-screen building is now the home of the GAR South Trampoline Park, operated by Gymnastics Academy of Rockford, so I suppose gymnasium would be the most accurate description of the current use. The trampoline park uses the address 1949 South Bell School Road, but even with that address Google Maps won’t put the pin icon in the proper place.

The building is at the southwest corner of Bell School Road and Mid Mall Drive, at the northeast corner of the mall property. In Google Maps' satellite view the building appears to be in good condition, but street view shows that grass is attempting to reclaim the severely crazed parking lot.

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