Grand Theater

212 E. Robinson Street,
Knoxville, IA 50138

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Grand Theater (Official)

Additional Info

Previously operated by: Associated Theatres, Fridley Theatres, Kerr Theatres

Functions: Movies (First Run)

Styles: Art Deco

Previous Names: Grand Opera House, Grand Theatre, Village Theatre 1 & 2

Nearby Theaters

Grand Theatre/Village Theatre

Originally opened in the 1880’s as the Grand Opera House. It was renamed Grand Theatre in 1916 having 800-seats. From 1948-1966 it was operated by Kerr Theatres. It was twinned in the 1970’s and was renamed Village Theatre 1 & 2. Could not find an opening date for the Village Theatre, but it was operated by Associated Theatres from 1990 until it changed ownership in 1998. Fridley Theatres twinned the Village Theatre and operated it until closure in 2011. Seating is listed at 366. It reopened as the Grand Theater on November 26, 2015.

Contributed by Chuck

Recent comments (view all 16 comments)

SherylBlackFawcett
SherylBlackFawcett on January 16, 2013 at 6:17 am

More history: Before Kerr and Schwanabeck, the Grand Theater was owned and operated by Marvel and Arvene Black (my parents). They inherited the theater from Clara S. Hoffman (my grandmother). Clara Hoffman was well known in the theater industry, having owned several theaters in Iowa and Monmouth IL. The Blacks continued to own the building for a number of years after they had sold the theater business itself.

SherylBlackFawcett
SherylBlackFawcett on January 16, 2013 at 7:24 pm

Small correction to Lon Peterson’s post from 2007. The Grand Theater business was sold to Earl and Mabel Kerr in the late 40’s. There were several managers over the year. George Hart is the only name I can recall. Carl Schwanabeck first came as a new manager, and later bought into the business. He did buy the remaining share from Mabel Kerr. That 1960 date might be right on that part; I don’t know for sure. The rest of the history I have provided is correct.

GrandTheaterFoundation
GrandTheaterFoundation on March 26, 2013 at 9:43 am

A couple thoughts on the Village Theatre:

The Grand Theater (as the Village Theatre was originally known) was originally built at this location in 1906 and was, at the time, the finest Opera House around..and was even compared to houses in Chicago. A fire in 1922 destroyed most of the south side of the Knoxville Square, including the Grand. The theater was rebuilt but with a different footprint. Some of our research shows the building/parcel was narrowed from 60' to 40' wide – to better reflect the space needs of film vs. live theater, we assume.

The Black family ran the Grand for many years through the 30’s and 40’s and continued to own the building after their ownership in the business ended. The Blacks were actually the ones to (majorly) update the facade last. Sometime between 1936 and 1938, the brick face of the building was covered in large glass tiles more evocative of the Art Deco style. Shortly thereafter, the Armistice Day freeze of 1941 actually shattered those tiles off the building, at which point, the steel siding was installed in approximately the same pattern.

Kerr Theaters became the owners of both the building and the business at some point after that – not sure of the timeline exactly.

Carl Schwanebeck and his family moved to Knoxville from Perry, Iowa where he had managed the theater for some time. In Knoxville, he managed both The Grand and Marion Theaters for a while, and eventually took ownership of the Grand. Shortly after assuming ownership, the name was changed to the Village Theatre.

Sometime in the early 70’s, the theater was updated to include a renovated lobby and bathroom area, the neon “Grand” sign was removed from the facade (as it was badly rusted and in poor working order), and the theater was twinned and renamed the Village Theatre 2. There were several other renovations over the years including the addition and later removal of the Video Mart which the Schwanebecks replicated all across Iowa and the upper Midwest.

The Schwanebecks sold the theater business in the 90’s and it eventually ended up a part of the Fridley chain of theaters. After several years in business in Knoxville, Fridley decided (as elsewhere) to close the theater and refocus their business on larger multi-screen facilities. That was September 2011.

At this point, our group is organizing and raising funds to purchase the theater and renovate the exterior in such a way that evokes the look of the building as it stood in the 1930’s. The interior will need updates to all the major systems and a new digital projection system.

There is significant interest in this project and we have faith that our fundraising goals will be fairly easily met. That said, if anyone knows of any resources we should investigate, we’d be very interested to hear them!

SherylBlackFawcett
SherylBlackFawcett on May 23, 2013 at 6:23 pm

Marvel (Hoffman) and Arvene Black took over the theaters in 1946 following the death of Marvel’s mother, Clara S Hoffman. Clara Hoffman owned and operated the theaters since sometime in the 30s. I don’t know the exact date.

50sSNIPES
50sSNIPES on September 9, 2023 at 5:28 pm

It was once known as “Village Theatre 1 & 2” when it twinned in the 1970s.

50sSNIPES
50sSNIPES on June 8, 2024 at 8:25 am

This started life as the Grand Opera House, which opened in the 1880s and was renamed the Grand Theatre in 1916.

After the city’s massive fire in 1922, much of the south side of the Square sat empty or otherwise underutilized for a time before many of the buildings were reconstructed a short time afterward. Unfortunately it was unknown if the Grand Theatre was impacted by the 1922 fire, which was due to lost information.

The Grand Theatre received several upgrades in the late-1930s, and one of which was its major remodeling and then-newer marquee installations in 1939.

SethG
SethG on December 10, 2024 at 6:56 pm

A lot of the history is wrong. This was never the Grand Opera House, that was a wooden building at the corner of Marion and 1st, and it was not built in the 1880s, since it doesn’t appear until the 1907 map. Since it sounds like it showed movies, I’ll add it. There was an opera house/skating rink at the SE corner of Robinson and 4th, which did date to sometime before 1886, and was replaced by the Grand. It’s still there on the 1913 map, used only as a rink. That 1913 map shows your typical older tin front commercial building where the theater is now. I’m not sure when this theater actually was built or opened. It was definitely after 1913, and might have been after the fire in 1922 (if there even was one, most of the buildings in the postcard clearly predate 1922). The original facade, which has now been revealed or recreated, is certainly pretty old-fashioned.

The 1926 listings show the Grand with 800 seats, which seems like a lot for this building, and might represent the old opera house. The 1935 listings still show 800 for the Grand, and 500 for an Iowa. By 1947, it is shown with 600 seats, and by 1954 it has 300, and the listing identifies the location, making it certain that it’s the same Grand as today.

SethG
SethG on December 10, 2024 at 8:54 pm

The Grand was run by Kerr Theatres from at least 1959 to 1966.

Joe Vogel
Joe Vogel on December 11, 2024 at 2:44 pm

An item in Boxoffice of October 2, 1948 mentioned George Hart as the manager of the Grand theatre in Knoxville, while another item in the same issue said that E. W. Kerr had recently been a guest of his manager George D. Hart while in Knoxville inspecting his theaters, so the Grand must have been run by Kerr Theatres at least as early as that year.

Joe Vogel
Joe Vogel on December 11, 2024 at 2:57 pm

In fact, Boxoffice of March 6, 1948 said that “E. W. Kerr, Denver, has taken over the Grand and Marion theatres in Knoxville, Iowa.”

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