Strand Theater
16 E. Mifflin Street,
Madison,
WI
53703
2 people
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Additional Info
Previously operated by: Fox Wisconsin Circuit
Architects: Cornelius Ward Rapp, George W. Leslie Rapp
Firms: Rapp & Rapp
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News About This Theater
- Nov 18, 2009 — Happy 50th, "Ben-Hur"
The Strand Theater was built in 1917 and opened on September 23, 1918 with Bryant Washburn in “Till I Come Back to You”. It used the lobby of the former Amuse Theater as its entrance. It was designed by architectural firm Rapp & Rapp. A 4-manual, 11 rank Wurlitzer organ (Op. 1520) was installed at the Strand Theater in 1926 and removed to a church in 1942. The organ has since been combined with another instrument and is now owned by the Theatre Organ Society of San Diego. The original foyer was modernised in early-1953 and a new marquee was installed.
The Strand Theater was closed and partially demolished in Fall of 1990, with the rest of the building coming down in 1996. The marquee was given to the Wisconsin State Historical Society. An office building now stands on the site.
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Recent comments (view all 12 comments)
The last film shown at the Strand was “Internal Affairs” in the autumn of 1990. The auditorium was torn down almost immediately for a new multi-level parking garage. The facade and lobby remained for a short while after. The (then) State Historical Society of Wisconsin salvaged the marquee and carried it away on a huge flat-bed truck.
Here is an October 1931 ad from the Madison Capital Times:
http://tinyurl.com/qm82ys
Nice photos posted by Lost 5/2/09.Great entrance shots.
Great Marquee.GO Woody.
any body know anything about what happened to the guy who used to manage the theater? Robert Carlson, I believe?
The Strand was one of several Madison theaters built by Dr. William G. Beecroft, a local dentist. Beecroft was also the owner of the Amuse Theatre, which was converted into the Strand’s lobby. Reports about Dr. Beecroft’s theater project on East Mifflin Street began appearing in financial and construction trade publications in late 1917, and continued into early 1918. Several of these items say that the project was designed by Rapp & Rapp.
An item in the November 24, 1917, issue of the Chicago business journal The Economist confirms that the theater at 16 E. Mifflin Street was designed by Rapp & Rapp. The contract for concrete work on the project had just been awarded to William Oakley of Madison.
Opened in 1918
VJ Day August 15, 1945, photo added courtesy Bruce Merten.
Opened on September 23, 1918 with Bryant Washburn in “Till I Come Back To You” along with Burton Holmes Travelogue and the two-reel Mack Sennett short “Two Tough Tenderfeet”. It was closed on Christmas Day 1990 with “Dances With Wolves”.