Strand Theater

16 E. Mifflin Street,
Madison, WI 53703

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Additional Info

Previously operated by: Fox Wisconsin Circuit

Architects: Cornelius Ward Rapp, George W. Leslie Rapp

Firms: Rapp & Rapp

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News About This Theater

STRAND Theatre; Madison, Wisconsin.

The Strand Theater was built in 1917 and opened on September 23, 1918 with Bryant Washburn in “Till I Come Back to You”. It used the lobby of the former Amuse Theater as its entrance. It was designed by architectural firm Rapp & Rapp. A 4-manual, 11 rank Wurlitzer organ (Op. 1520) was installed at the Strand Theater in 1926 and removed to a church in 1942. The organ has since been combined with another instrument and is now owned by the Theatre Organ Society of San Diego. The original foyer was modernised in early-1953 and a new marquee was installed.

The Strand Theater was closed and partially demolished in Fall of 1990, with the rest of the building coming down in 1996. The marquee was given to the Wisconsin State Historical Society. An office building now stands on the site.

Contributed by Todd Senzig

Recent comments (view all 12 comments)

cwdean
cwdean on April 11, 2008 at 11:42 pm

The last film shown at the Strand was “Internal Affairs” in the autumn of 1990. The auditorium was torn down almost immediately for a new multi-level parking garage. The facade and lobby remained for a short while after. The (then) State Historical Society of Wisconsin salvaged the marquee and carried it away on a huge flat-bed truck.

kencmcintyre
kencmcintyre on September 12, 2009 at 7:26 pm

Here is an October 1931 ad from the Madison Capital Times:
http://tinyurl.com/qm82ys

TLSLOEWS
TLSLOEWS on September 15, 2010 at 5:57 pm

Nice photos posted by Lost 5/2/09.Great entrance shots.

Mike Rogers
Mike Rogers on September 16, 2010 at 7:27 pm

Great Marquee.GO Woody.

missrajaa
missrajaa on March 25, 2012 at 11:06 pm

any body know anything about what happened to the guy who used to manage the theater? Robert Carlson, I believe?

Joe Vogel
Joe Vogel on May 12, 2012 at 3:06 pm

The Strand was one of several Madison theaters built by Dr. William G. Beecroft, a local dentist. Beecroft was also the owner of the Amuse Theatre, which was converted into the Strand’s lobby. Reports about Dr. Beecroft’s theater project on East Mifflin Street began appearing in financial and construction trade publications in late 1917, and continued into early 1918. Several of these items say that the project was designed by Rapp & Rapp.

Joe Vogel
Joe Vogel on September 21, 2012 at 2:39 am

An item in the November 24, 1917, issue of the Chicago business journal The Economist confirms that the theater at 16 E. Mifflin Street was designed by Rapp & Rapp. The contract for concrete work on the project had just been awarded to William Oakley of Madison.

DavidZornig
DavidZornig on September 2, 2020 at 9:33 am

VJ Day August 15, 1945, photo added courtesy Bruce Merten.

50sSNIPES
50sSNIPES on December 17, 2025 at 6:23 pm

Opened on September 23, 1918 with Bryant Washburn in “Till I Come Back To You” along with Burton Holmes Travelogue and the two-reel Mack Sennett short “Two Tough Tenderfeet”. It was closed on Christmas Day 1990 with “Dances With Wolves”.

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