Riviera Theatre

510 S. Gay Street,
Knoxville, TN 37902

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Additional Info

Previously operated by: Paramount Pictures Inc., Simpson Theatres, Wilby-Kincey

Firms: Monday & Young

Previous Names: New Riviera Theatre

Nearby Theaters

Riviera Theatre, Knoxville,TN

The Riviera Theatre was opened in 1920. It was operated by Paramount Pictures Inc. through their subsidiary Wilby-Kincey. In 1950 it was taken over by the Simpson Theatres chain. It was closed on January 7, 1976, and demolished in 1988.

The new Regal Riviera Stadium 8 was built on the site, opening in August 2007, and has its own separate page on Cinema Treasures.

Contributed by Bryan Krefft

Recent comments (view all 20 comments)

timlett on September 6, 2007 at 10:48 am

Sorry, I meant the Wurlitzer console 1357 at Central UMC.

DavidHurlbutt on September 6, 2007 at 11:05 am

There are 32 different Riviera theaters listed on Cinema Treasures. Why was RIVIERA such a popular name for motion picture theaters bult in the 1920s?

Mike Rogers
Mike Rogers on March 14, 2010 at 3:38 pm

Sept 24 1967 now showing Sharon Tate in “EYE OF THE DEVIL” with an added treat which doesn’t make alot of sense with a film like this but the New Riviera added “CHILLY-WILLY AND WOODY WOODPECKER” cartoon.

TLSLOEWS on March 15, 2010 at 3:17 pm

Nice old photo of the marquee from Chuck1231.

Mike Rogers
Mike Rogers on July 21, 2010 at 2:03 pm

Oct 19 1964 Now showing ,LAST NIGHT, “BEHOLD A PALE HORSE” coming Oct,20 1964 is James Darren in"THE LIVELY SET".

tntim on July 31, 2010 at 10:57 am

A picture of the exterior taken in July 1921 can be found here:
View link

tntim on July 15, 2014 at 7:36 am

Film footage of the 1963 fire can be seen here: Link

tntim on November 1, 2014 at 4:41 pm

I have added the newspaper article announcing the closing of the Riviera in the photo section.

Fotomac on February 17, 2021 at 6:09 pm

Can anyone remember what the feature was for the week of 15 July, when Star Wars came to town, if it was still open by then?

tntim on August 28, 2022 at 12:48 pm

Fotomac, the Riviera closed on January 7, 1976.

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