Roswell Town Centre

608 Holcomb Bridge Road,
Roswell, GA 30076

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rivest266 on April 15, 2018 at 1:44 pm

Had a reopening on May 23rd, 1997. Grand opening ad in the photo section.

rivest266 on April 11, 2018 at 4:02 pm

5 screens in 1983 and 10 screens in 1986.

rivest266 on April 10, 2018 at 2:10 pm

This opened on December 21st, 1979 by Interstate Theatres (Boston). Grand opening ad in the photo section.

Mike Rogers
Mike Rogers on May 4, 2011 at 3:45 pm

Okay thanks,Is the Roswell Village on CT I couldn’t find it.

lc3 on May 2, 2011 at 3:48 pm

No, Roswell Village is a strip mall across the street. Mall is still there, but not the theater.

Mike Rogers
Mike Rogers on May 2, 2011 at 3:34 pm

Was this ever called the ROSWELL VILLAGE as mention in Sept 22 1974 BOXOFFICE?

lc3 on December 14, 2010 at 9:06 pm

Nice pictures! My wife and I went last week and were very impressed. Totally modernized and very clean and comfortable. $2 cheaper than the other theaters too!

lc3 on September 15, 2010 at 9:50 am

I worked at this theater when it was Roswell Mall Cinema on the lower level around 1989. It was the best theater in town at the time, and a great job for a teenager. We worked hard but had lots of fun in between rushes- playing frisbee in the projector room, making goofy messages for the phone recording, rolling down the sloped main hall in the ‘feed the hungry’ barrel. Good times.

Movies I remember being a big deal: ‘Red October’ and ‘The Little Mermaid’. I remember one winter the pipes broke in the ceiling and flooded the place. Just outside the theater was an arcade and ‘Mama’s Pizza’.

jeterga on September 7, 2010 at 10:26 pm

Aurora Cineplex and The Fringe miniature golf opened to offer family-friendly entertainment at the Roswell Town Center Mall. It replaces the former “Star Time” entertainment complex, that shut down last year.

Aurora Cineplex is a first-run movie house that features 10 screens (including two digital screens capable of showing 3D movies), digital sound, stadium seating and brand-new, high-back rocker seats. The renovated lobby features large-screen video monitors, striking décor and completely rebuilt restrooms (including brand-new family restrooms).

As developers, both saw the potential in reviving the space on the Roswell Town Center campus once occupied by another entertainment-complex operator. As parents and Roswelians, both recognized the need in Roswell to provide family-friendly entertainment options with a strong emphasis on delivering the highest level of customer-service.

“We have spent more than a year assembling the right team to deliver the right product to ensure that both Aurora Cineplex and The Fringe will be successful,"said Mimms. "Additionally, these entertainment offerings will operate under a ‘family-run’ business structure, a business model we know works well for us. Area 51 is literally in our back yard, and our customers are also our friends and neighbors, so we are especially motivated to deliver on our promise to provide safe, fun, quality entertainment.”

Special group pricing, birthday parties and event options are available at both Aurora Cineplex and The Fringe.

jeterga on September 7, 2010 at 10:12 pm

A client in Roswell bought a shopping center in a great location in Roswell with wonderful potential. The site offers terrific discount retailers on a top level, with an underneath level offering a vacated/closed/bankrupt family entertainment center. Once a thriving 10-screen Cinema, with an attached indoor family entertainment center, and an outdoor 36-hole, two course miniature golf attraction. The retail portion of the center was doing well, while the cinema and family entertainment center closed in April 2009.

The result, Phase One of Area 51, which opened in record time on July 31 as a 10-screen, state-of-the-art cinema (The Aurora Cineplex) and a 36-hole golf course (The Fringe.) A record 3,000 attended the opening weekend.

Phase II will include a Café and a number of party rooms, which are always in demand! Phase three will include a family restaurant, comedy club and an activity/game floor.

jeterga on September 2, 2010 at 9:18 am

Roswell Mall Cinemas AKA: Roswell Mall Cinema 1,2,3 & 4, Startime 10 608 Holcomb Bridge Rd
? 1980-? 1995
Opened with 4 screens and expanded to 10
screens by 1990.
1980 Loew's
1985 others
1990 Hoyt's
1995 United Artists

Doonyman on November 27, 2009 at 5:29 am

I think what ultimately did this place in was that there were bigger, better, cleaner movie theaters with better parking literally right down the street (namely, the AMC Mansell Crossing 14 which opened in 1993/1994 and the North Point Market which was right up the street from that, also probably opened the same year). I wouldn’t be surprised if those 2 theaters eventually singlehandedly sucked all of the audience away from Startime.

Doonyman on November 27, 2009 at 5:14 am

I remember going to this theater all the time when I was a kid. I moved into the Roswell area in the summer of 1992 and saw “Aladdin” at Startime when it premiered. I remember the projectionist accidentally attached a trailer for “Leprechaun” (an R-rated horror movie) to the other trailers before Aladdin and all the kids freaked out and all the parents got mad.

Back then, Startime was a theater only. It had a small arcade with maybe 10 machines, located in a room off to the side of where the ticket booth was. I remember playing Mortal Kombat there. Beyond that arcade room was the actual mall. I remember there was a pizza restaurant in there and some kind of paintball supply store.

One day after seeing a movie there in the mid-90’s (I want to say like 1995 or 1996), I walked out into the lobby and noticed the management had put a big billboard in the lobby with artistic renderings and a “Coming Soon!” message on it. They had plans to expand Startime into an entertainment center with a go-kart track, a miniature golf thing, and a bunch of other stuff. Even as a kid, I thought, “That’s stupid.” But sure enough, over the next 5 years, they built a go-kart track, a miniature golf course, a HUGE arcade (memory fails, but I seem to remember a Dave and Buster’s-scope operation), a bar, a comedy club (!), and I think even a crappy restaurant in there. I remember they somehow booked huge talent like Tracy Morgan and Tommy Chong. Can anyone confirm that they actually did gigs there? I remember the ticket prices being pretty outrageous.

I think the last time I went to Startime was back in late 2001 or so. They had just finished making it into the huge bloated mess it remained for the rest of its sad life. I just wanted to go to a movie, but Startime wanted to be everything. And by being everything, it was somehow nothing. It was also getting really sleazy around the time I stopped going. A lot of drunk adults hanging out around children playing arcade games…not a good idea

bwtjunk on November 17, 2009 at 8:39 am

StanMalone is right in that the cinema at Startime closed. The operating company (Startime Entertainment) apparently filed for Chapter 11 bankruptcy in mid-2008 and that was later converted into a Chapter 7 liquidation in mid-2009. The company’s assets were liquidated at auction sometime in late September 2009.

mikemercury on May 8, 2009 at 9:45 am

The Startime Cinema was just the latest of several attempts to keep a theatre going in Roswell Town Center. The first attempt was on the lower level just right of the elevators. They sold the tickets on the top floor, which was a little awkward, then you went down to see the movie. The place never really ‘took.’ Other movie houses sucked the life out of it. There was another cinema nearby at Brandon Mall.

ToddEvans on January 23, 2008 at 11:54 pm

I went to this theater in November 2007 and it had the worst sound I have ever experienced. It’s still first run, but I don’t think it will be around much longer.

JackCoursey on July 21, 2007 at 7:14 am

Here is a photo from July 2007 a photo of this former Hoyts cinema.

raymondstewart on April 11, 2006 at 2:43 am

At one point the area where the theater is now was a car dealership. Roswell Mall, and all of it’s later incarnations has never quite been able to define itself and has been in a constant state of change. Hoyts sold out to UA who sold this location off to Startime just before UA went bust.