Roswell Town Centre

608 Holcomb Bridge Road,
Roswell, GA 30076

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Additional Info

Previously operated by: Hoyts Cinemas, Interstate Enterprises

Functions: Movies (First Run)

Previous Names: Roswell Mall

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Roswell Town Centre

Talk about a venue that has had its ups and downs! When Interstate Theatres opened the Roswell Mall Cinema on December 21, 1979 it was located on the second level of the shopping centre. Not only was this the only Interstate operation in the metro Atlanta area, it was the first to feature a form of stadium style or raised seating. The largest auditorium of the complex was split down the centre only a few years into operation transforming it from a quad to a fiveplex in 1983.

Hoyts took over property in 1986, closed the original complex and built a new tenplex on the lower level. Neither the upstairs nor the downstairs cinemas were anything architecturally significant. Hoyts did equip the largest of the ten auditoriums with 70mm and presented the 70mm version of “Gone With the Wind” during its grand opening. It was taken over by Startime Cinemas on May 23, 1997.

It was closed in September 2009. It was reopened in December 2010.

Contributed by Jack Coursey

Recent comments (view all 19 comments)

jeterga on September 7, 2010 at 10:12 pm

A client in Roswell bought a shopping center in a great location in Roswell with wonderful potential. The site offers terrific discount retailers on a top level, with an underneath level offering a vacated/closed/bankrupt family entertainment center. Once a thriving 10-screen Cinema, with an attached indoor family entertainment center, and an outdoor 36-hole, two course miniature golf attraction. The retail portion of the center was doing well, while the cinema and family entertainment center closed in April 2009.

The result, Phase One of Area 51, which opened in record time on July 31 as a 10-screen, state-of-the-art cinema (The Aurora Cineplex) and a 36-hole golf course (The Fringe.) A record 3,000 attended the opening weekend.

Phase II will include a Café and a number of party rooms, which are always in demand! Phase three will include a family restaurant, comedy club and an activity/game floor.

jeterga on September 7, 2010 at 10:26 pm

Aurora Cineplex and The Fringe miniature golf opened to offer family-friendly entertainment at the Roswell Town Center Mall. It replaces the former “Star Time” entertainment complex, that shut down last year.

Aurora Cineplex is a first-run movie house that features 10 screens (including two digital screens capable of showing 3D movies), digital sound, stadium seating and brand-new, high-back rocker seats. The renovated lobby features large-screen video monitors, striking décor and completely rebuilt restrooms (including brand-new family restrooms).

As developers, both saw the potential in reviving the space on the Roswell Town Center campus once occupied by another entertainment-complex operator. As parents and Roswelians, both recognized the need in Roswell to provide family-friendly entertainment options with a strong emphasis on delivering the highest level of customer-service.

“We have spent more than a year assembling the right team to deliver the right product to ensure that both Aurora Cineplex and The Fringe will be successful,"said Mimms. "Additionally, these entertainment offerings will operate under a ‘family-run’ business structure, a business model we know works well for us. Area 51 is literally in our back yard, and our customers are also our friends and neighbors, so we are especially motivated to deliver on our promise to provide safe, fun, quality entertainment.”

Special group pricing, birthday parties and event options are available at both Aurora Cineplex and The Fringe.

lc3 on September 15, 2010 at 9:50 am

I worked at this theater when it was Roswell Mall Cinema on the lower level around 1989. It was the best theater in town at the time, and a great job for a teenager. We worked hard but had lots of fun in between rushes- playing frisbee in the projector room, making goofy messages for the phone recording, rolling down the sloped main hall in the ‘feed the hungry’ barrel. Good times.

Movies I remember being a big deal: ‘Red October’ and ‘The Little Mermaid’. I remember one winter the pipes broke in the ceiling and flooded the place. Just outside the theater was an arcade and ‘Mama’s Pizza’.

lc3 on December 14, 2010 at 9:06 pm

Nice pictures! My wife and I went last week and were very impressed. Totally modernized and very clean and comfortable. $2 cheaper than the other theaters too!

Mike Rogers
Mike Rogers on May 2, 2011 at 3:34 pm

Was this ever called the ROSWELL VILLAGE as mention in Sept 22 1974 BOXOFFICE?

lc3 on May 2, 2011 at 3:48 pm

No, Roswell Village is a strip mall across the street. Mall is still there, but not the theater.

Mike Rogers
Mike Rogers on May 4, 2011 at 3:45 pm

Okay thanks,Is the Roswell Village on CT I couldn’t find it.

rivest266 on April 10, 2018 at 2:10 pm

This opened on December 21st, 1979 by Interstate Theatres (Boston). Grand opening ad in the photo section.

rivest266 on April 11, 2018 at 4:02 pm

5 screens in 1983 and 10 screens in 1986.

rivest266 on April 15, 2018 at 1:44 pm

Had a reopening on May 23rd, 1997. Grand opening ad in the photo section.

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