Rosa Theater

218 S. Main Street,
Waupaca, WI 54981

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Related Websites

Rogers Cinema (Official)

Additional Info

Operated by: Rogers Cinemas

Previously operated by: Adler Theater Co., Inc.

Functions: Movies (First Run)

Styles: Streamline Moderne

Phone Numbers: Box Office: 715.258.2510
Manager: 715.258.2510

Nearby Theaters

Rosa Theatre, Waupaca, WI

The Rosa Theater was built by J.P. Adler of the Adler Theatre co. and opened July 31, 1948.

Contributed by Ken McIntyre

Recent comments (view all 7 comments)

edwilke on April 25, 2007 at 7:14 pm

The Rosa Theater was built by John P. Adler owner of Adler Theater Company of Marshfield Wisconsin. The theater was named after his wife Rosamond.

Construction started in 1946 but was stopped because of legal restrictions and there was an error in the boundary lines.

The Grand Opening of the Rosa Theater was on July 31, 1948. (I have one of the souvenir programs given out at the Grand Opening of the Rosa Theater.)

It was originally a single screen with a seating capacity of 554.

edwilke on December 7, 2007 at 5:09 pm

My photos of the Rosa Theater can be seen at:

wimovies on April 20, 2008 at 8:05 pm

This is one of the theatres that was owned by Otto Setelle. I’m pretty sure I spelled his last name wrong. I met him in the late 90’s and he died a short time after that. Paul Rogers bought that theatre, which was a twin and added additional screens, and did some remodeling. At the time I met Otto he was a true showman. He had pictures of himself and movie stars located in the theatre. I think he was even wearing a tuxedo when I met him. I haven’t been in the theatre since Rogers bought it, but when Otto had it I thought it was a great old theatre. The marquee is particularly amazing at night.

jdalles on July 2, 2009 at 5:04 pm

Former Owner: Otto Settele

Notes: age 83/of merrill/died-st joseph’s hosp-city

DavidZornig on April 15, 2017 at 7:17 am

The below link has for sale a book called “Showstopper” (Adler family and Waupaca theatres) $9.95

DavidZornig on April 15, 2017 at 7:21 am

Flickr photo of the Rosa marquee illuminated at night.

LeslieMidkiffDeBauche on January 9, 2019 at 10:02 am

Hi, Does anyone know if there were movies theaters, or other venues where movies were shown in Waupaca prior to the opening of the Palace Theater in 1920? Thank you, Leslie

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