Village Theatre

Cliff Carson on July 10, 2009 at 8:55 am

Check it out: BRIARCLIFF VILLAGE THEATRE MOVIE: http://www.youtube.com/watch?v=JWXjFHqc7gc

Cliff Carson on July 10, 2009 at 9:33 am

I also remember vividly seeing SCROOGE and FUNNY GIRL many times at the Village Theatre.
http://www.youtube.com/watch?v=JWXjFHqc7gc

Mike Rogers on September 8, 2011 at 9:20 pm

GOod STORIES all.

StanMalone on October 3, 2015 at 4:05 pm

Second point first. Being Ultravision, the South Dekalb auditoriums were almost square and had 540 seats. So when split they were not quite as long as Village and Suburban after twinning but with 338 seats were almost as big. In all three cases, they used the seats removed for the wall to add rows in front. I was only in the original Village a couple of times but I recall thinking that it had a wider and shallower auditorium than the Eastern Federal houses where I was working at that time.

I worked at the Village for most of the summer of 1974 and got to know the twins well. They might have been a little wider than South Dekalb because I remember that they had six seats per row on the new wall side and seven on the outer section. However South Dekalb and Suburban had rockers and the Village had smaller stationary seats so that might have been the reason. I was one of the unfortunates who was tasked with the job of pulling and reinstalling those Village and Suburban seats. At the Village, two men could move a seven seat row by themselves. At Suburban we had to break them up into threes.

As to your question about business, my stock answer is that any theatre, given the right movie at the right time will pack ‘em in. I can remember capacity crowds at almost every theatre I ever worked in. I even saw them shut the gate at the Starlight Drive In to avoid a gridlock because all of the fields were full and the driveways as well. I can remember full houses at the Village both before and after the dollar days which started about 1977 due to the opening of the GCC Northlake in the summer of '76.

Georgia Theatre almost never sold out of a location and I did see them close a few down, like the Hammond Square. So, since I was obviously wrong in my earlier comment about the Village closing in 1978 instead of maybe as much as 10 years later, it probably made money as a dollar house. If they got a big movie that had not played at Northlake they could do pretty well. Superman played at Stonemont and Buford Highway so Village was well positioned to draw new crowds when they got it.

As to the closing date of the Village, I think that can probably be guessed as sometime after 1987. That was the year Georgia Theatre sold out to United Artists Theatres. UA wanted an Atlanta presence without having to build one up so they just bought GTC just as Regal later bought up Storey. Those people came in here with a vengeance intent on getting rid of as many of the GTC people as they could as soon as they could. As they were only interested in locations like the Lenox, Southlake 8, Shannon 8, and Greens Corner, this applied to theatres as well.

All of the drive ins and the rest of the indoors were soon closed up and their employees let go. No effort was made to match the managers, projectionists, or janitors with openings that the theatres they were keeping open. Indeed, those people had been moved out with the same undisguised glee as the people at the closed up locations were. Those of us lucky enough to stay in the business by finding jobs at other theatres had the pleasure of watching this initial group of thugs kicked out when UA went through an ownership change, and later that group hit the road when Regal took over.

Sometimes payback is not a bad thing.

rivest266 on April 7, 2018 at 4:53 pm

This opened on April 16th, 1965 by Martin Theatres. Grand opening ad in photo section.