Cinema I, II and III

Northshore Shopping Center,
Routes 128 and 114,
Peabody, MA 01960

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Additional Info

Previously operated by: General Cinema Corp.

Previous Names: Cinema I and II

Nearby Theaters


Opened May 29, 1963 as Cinema I and II by General Cinema Corp. with Rod Taylor in “The Birds” & Robert Taylor in “Miracle of the White Stallions”. One auditorium was very large accomodating 1,000 patrons and the other held 500. It was located in the Northshore Shopping Center (now Northshore Mall). The building was a modern and attractive design utilizing a brick and glass exterior in the shape of a “L”. The interior was a blue, white and silver design with a large oblong candy counter in the main lobby. Each auditorium had its own art gallery/lobby areas with padded bench like seating, mens and ladies rooms and telephones.

The ushers and candy counter girls wore light blue blazers with the “GCC” (General Cinema Corp.) emblem and even had official GCC flashlights with hoods so as not to disturb other patrons once the movie started. The complex began a decline in the mid 1970’s and was partially remodeled in 1975 to include the installation of a partition wall in Cinema I which essentially split the auditorium into two sections (hence, the new name Cinema I, II and III). The building was also connected to a Holiday Lanes bowling alley. The theater was closed in 1997 and demolished in 1998 to make way for a Barnes & Noble bookstore and additional parking for a supermarket. The bowling alley had been closed and demolished years earlier.

Contributed by Jon Montgomery

Recent comments (view all 28 comments)

doines on August 30, 2005 at 4:43 pm

Steve Pritzker has a digital copy of the old GC trailer.

macknife on November 22, 2005 at 2:22 am

“Steve Pritzker has a digital copy of the old GC trailer. ” can I get a copy?

Jim P

PNRNetworks on July 31, 2008 at 4:44 am

You can get the old GC Trailer and many others on YouTube – it’s been a goldmine of stuff i’ve saved and snipped into bumpers and ID’s for our podcast…look for “General Cinema Policy trailer” or something similar

Mike Rogers
Mike Rogers on July 30, 2011 at 10:51 am

dave-Bronx,Behind the screen stuff must have went on even in Georgia,Took home a ton of one-sheets thanks to guys like you.

rivest266 on May 11, 2013 at 1:35 pm

This opened on May 29th, 1963. Its grand opening ad has been uploaded here.

RandyH on June 25, 2018 at 1:39 pm

Man I remember going here to see Psycho Anthony Perkins what a movie that was and sneaking back in to see it again.

rivest266 on May 8, 2020 at 6:05 pm

This in the first twin for General Cinema.

davidcoppock on May 9, 2020 at 5:26 am

Opened on cinema 1 with “The birds” and on cinema 2 with “Miracle of the white stallions”.

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