Sherman Theatre

Here is an LA Times ad from January 1960:
http://tinyurl.com/2oqchl

Note the admission price went up a dime from 1950 to 1960. No wonder Ike was re-elected.

Here is a May 1961 ad from the Van Nuys News:
http://tinyurl.com/3lhugz

Here is an October 1977 item in the LA Times:

SHERMAN 15052 Ventura Blvd, Sherman Oaks 784-9911

The Sherman, Nuart, Rialto and Ken in San Diego are part of Parallax Theater Systems, Inc., along with others in Denver, Berkeley, Sacramento, Milwaukee and Madison, Wisconsin. Kim Jorgensen, who had been affiliated with the Fox Venice, is the reigning executive at Parallax. “Our theaters’ programming is a bit more commercial than what the Fox Venice plays”, he said.

The Sherman, located strategically on busy Ventura Boulevard, is one of Parallax’s most recent acquisitions. For the most part it is devoted to film festivals. An Alfred Hitchcock retrospective included “Shadow of a Doubt” (1943), “Strangers on a Train” (1951) and the director’s first sound film “Blackmail” (1929). A three-week dance film festival included “The Red Shoes” (1948), “Tales of Hoffman” (1951), “An Evening with the Royal Ballet” (1964) and “Guys and Dolls” (1955).

Article: http://shermanoaks.patch.com/articles/sherman-theatre-was-the-hot-spot-for-grown-ups-to-see-movies