UA Cinema 150

3915 S. University Avenue,
Little Rock, AR 72204

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Showing 1 - 25 of 53 comments

MSC77 on May 27, 2023 at 9:16 am

A chronology of Little Rock’s 70mm presentations has recently been published for those interested in this aspect of the city’s motion picture exhibition history. The Cinema 150 gets several mentions in the piece.

DavidZornig on October 10, 2022 at 2:50 pm

The UA Cinema 150 opened in 1968 the year “The Odd Couple” was released. The Overview has a typo listing 1978. The following year the world premiere of “True Grit” took place there.

rickradio on January 1, 2019 at 2:42 pm

There are lots of interesting stories about the UA Cinema 150. I worked for United Artists from 1969 until 1977, and then again from 1980 until 1986, in Conway, Morrilton and Arkadelphia, Arkansas. While I had many UA manager and employee friends in Little Rock, I never did work there.

The story goes that the real estate specialist for United Artists, Bob Bouchee (spelling?) was scouting Little Rock, in an effort to find the best location for a D-150 theatre. He saw the corner of Asher & University and said “This is it.” Unfortunately, the developer of the Village Shopping Center did not want a movie theatre in his project. As a result, United Artists purchased the entire shopping center and put the Cinema 150 there. At one point in time, it was suggested that the city offices for United Artists be placed in the center. United Artists had closed the Arkansas Theatre downtown and then needed another place to go. When someone suggested to then district manager Robin Wightman about the possibility, Wightman said, “Hell, we can’t afford the rent there!” So they located the offices behind the UA University Quartet Theatre across the street from the 150.

Another story concerns the construction of the 150. The construction was progressing nicely, when someone discovered that the architect had not included a project booth in his plans! So, one had to be added to the plans and engineers had to figure out how to complete the construction. That apparently was a problem, but they got it worked out.

The UA Cinema 150 was a gorgeous theatre and one that the film companies wanted to have their pictures screened there. It was also a favorite of movie patrons, great for dates and special occasions. I always enjoyed going there on my night off and watching a film. But my favorite theatre in Little Rock for watching movies was actually The Heights Theatre. I know it was a sad day when the 150 was razed.

rivest266 on November 7, 2017 at 1:37 pm

The August 21st, 1968 grand opening ad can be found in the photo section for this cinema.

Whipnet on December 20, 2015 at 10:37 am

I saw the original Star Wars, Empire and Jedi at this theater as a kid. I moved from Little Rock long ago, but it’s sad to see it gone.

bjhoward on January 9, 2015 at 2:07 pm

Bad news:

paulnelson on December 30, 2014 at 9:00 pm

This is great they saved this wonderful building. There was once a similar theatre in Seattle for years with the same screen and systems and they made it a weedfilled lot and now it is another huge generic highrise in a city rapidly loosing it soul and history. The screen in this 150 degree system is almost as awesome as Cinerama or Imax. The Cinerama theatre still exists in Seattle and has been updated and improved many times and just recently again. One of the most technically advanced theatres in the world. Was built around 1962 or 1963.

bjhoward on December 30, 2014 at 7:18 pm

The Pryor Center’s Facebook page has some great footage of the theater on the night True Grit premiered. Follow the link here:

dcbohn on October 26, 2014 at 5:52 am

marysgranddaughter: No, my job transferred me to Ohio, back in ‘91. I hardly ever go to the movies any more. It’s just not nearly as much fun as in 'the good ol’ days'.

marysgranddaughter on October 25, 2014 at 9:35 pm

dcbohn: That is so cool…My Dad lived and breathed theatres. He was given a little red projector as a child, which I still have, although it’s not totally intact now. I am so glad to hear from you. Do you still live in LR?

dcbohn on October 23, 2014 at 2:26 pm

marysgranddaughter: I knew your dad pretty well. He was the head projectionist at the old UA Four theater, back in ‘72, when I worked there. He was pretty cool, and used to let us visit the projection booth any time we wanted.

marysgranddaughter on October 23, 2014 at 8:54 am

My Dad, Albert Campbell, was the projectionist at the UA Cinema 150 in 1970 when the local newspaper interviewed him and published the article. I have posted the pictures that were taken of the theatre for this interview. I was a senior in high school just after the article published and was very proud when a teacher inquired if that was my Dad. He began as an projectionist apprentice in the 1940’s and retired due to vision problems from diabetes in 1977….

dcbohn on March 6, 2013 at 4:06 pm

See my list on the IMDb, at

corgi on March 6, 2013 at 11:50 am

Saw Patton, True Grit, Tora! Tora! Tora! and other greats at this theatre in the 60’s and 70’s. I think they even had a world premier there not too long after opening. I lived just down Asher Avenue and could walk there although it was a dicey proposition at that intersection even in those days. :–)

dcbohn on April 30, 2012 at 7:26 am

I worked at the old UA Four, near the Southwest Mall, for about a year, in ‘72/'73, and any UA employee was allowed to see free movies at any other UA theater in Little Rock. My first wife was an employee at The Cinema 150 (That’s what we all knew it as), and we saw quite a few movies there. But… Well before that, I saw 'Ben-Hur’ at The Cinema, in 1969, for it’s 10th anniversary re-release. The chariot race, on that huge, curved screen, was absolutely AWESOME!!

jimseabough on March 15, 2012 at 10:58 am

I remember going to this theatre when I was in college in 1968. Saw SOUTH PACIFIC reissue there and I am pretty sure it was a 70MM print.

Ross Melnick
Ross Melnick on July 19, 2011 at 6:56 pm

There are some interior images at this site.

SeeingI on January 11, 2011 at 7:58 am

I am from Tennessee, but was on a family vacation when we saw “Starman” here in 1984. The venue made a huge impression on me! I am glad to find reference to it here.

pfudd on September 23, 2010 at 10:18 am

Words cannot describe how special this theater was. Saturdays, my family would make a day trip out of coming from Hot Springs to see a film. The experience ranked up there with going to see the Razorbacks play just up the road at War Memorial. For a couple of night games I was lucky enough to see a matinee before heading up to the stadium. The cinema had two entrances on opposite sides of the lobby and there was always a race between the kids to get a seat directly under the domes center because it almost had a 3D effect.

I thought about listing all the films I saw there as way to explain how great the experience was but a list just doesn’t describe what an awesome experience truly was. After some time I finally came up with an idea that might explain how special the 150 truly was. I saw Waterworld there and it was one of the best films ever made! I wish I could have seen Heaven’s Gate or Ishtar there, that would have been awesome! Can someone explain to me how Elizabeth Berkley didn’t win an Oscar for Showgirls? Ok, that last won was a reach, but hopefully I made my point.

Mike Rogers
Mike Rogers on June 18, 2010 at 4:59 pm

You saw “THE DEAD POOL” J.B. for the record.

JFBrantley on June 18, 2010 at 3:58 pm

I was in Little Rock once in the 1980s and saw the last Dirty Harry movie at this theater. I loved how big the screen was. One funny note was before the feature and after the previews, you saw a warning on the screen that switching auditoriums was prohibited.
Quite funny in a single screen theater.

TLSLOEWS on June 2, 2010 at 3:23 pm

Very intersting looking building, too bad they close up all the good ones.

jamestv on June 2, 2010 at 1:43 pm

Also, the former Ho-Jo (later The University Inn) was torn down in the early 2000’s to make way for a gas/convenience store/McDonald’s. The University Inn had been deteriorating during the 90’s and was probably ready for the wrecking ball. At one time, visiting teams in the old Texas League stayed here when they came to town to play the Travelers. I believe the Asher DI closed in the late 80’s due to the decline of the drive-in and expansion plans from either the Coleman dairy on one side and the shopping center on the other-neither came to be.

jamestv on June 2, 2010 at 1:33 pm

I was one of the many who came from out-of-state (Texas and Louisiana) to see 70MM features here (Alien, The Empire Strikes Back, Indiana Jones And The Temple Of Doom, Indiana Jones And The Last Crusade, Young Sherlock Holmes, Willow). In August of ‘92, came to see Unforgiven (not in 70 unfortunately) after the theatre had been remodeled. Much to my dismay, it seems that the screen had been slightly shrunk; the widesceen didn’t seem so wide! Never made it back after that.

BobNJ on April 18, 2010 at 7:30 pm

When did the nearby Asher Drive-In Theater close?

Does anybody have memories of the Asher Drive-In Theater?