Sun Sing Theatre

75-85 E. Broadway,
New York, NY 10002

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Additional Info

Previously operated by: Meyer & Schneider

Firms: Groneberg & Leuchtag

Previous Names: Florence Theatre, New Strand Theatre, New China Theatre, New Canton Theatre

Nearby Theaters

Sun Sing Theatre

This theatre was located under the Manhattan Bridge. The Florence Theatre was opened around 1921. By 1926 it was operated by the Meyer & Schneider circuit. It is now demolished.

Contributed by OttoBurger

Recent comments (view all 19 comments)

takicat on November 9, 2010 at 8:09 am

I worked on this film in 1981.We shot inside the Sun Sing and a year later saw the movie there.

FatMan1059 on May 9, 2012 at 7:00 am

@ Warren G. Harris, your 3 picture links posted in 2008 are not viewable. PHOTO BUCKET MESSAGE: Page not found But now that you’re here, go ahead and search through the billions of photos, images and videos on Photobucket. If you can post links again it would be greatly appreciated. That movie house was one of the many my friends went to in the 60’s and 70’s.

FatMan1059 on May 9, 2012 at 7:10 am

I read an article in the December 3 1923 New York Times that the receipts were stolen by two “Highwaymen”. The receipts were from the Florence theater on West Broadway and the Atlantic Gardens theatre on the Bowery. They hijacked the taxi cab which was carrying the couriers to deposit the money in the safe at the Delancey Street Theater on Orchard Street.

FatMan1059 on May 9, 2012 at 7:26 am

I also read of a Florence Theater on 331 or 321 Bowery Street if anyone has any info on this,it seems interesting. I did a zip code check and nothing turned up on 10002, thanks.

Al Alvarez
Al Alvarez on May 9, 2012 at 8:11 am

FatMan, if you read previous posts you will find your answer.

Mike (saps)
Mike (saps) on May 9, 2012 at 11:25 am

Thanks for the photo, LostMemory, wherever you are.

AndrewBarrett on December 27, 2014 at 7:47 pm

Does anybody know anything about the Smith or Seeburg-Smith theatre pipe organ that used to be installed at the New Strand Theatre in New York City?

inspectorcollector, do you know anything about this organ?

According to “The Encyclopedia of the American Theatre Organ” by David L. Junchen, pg. 630, the “New Strand Th.” had a Smith theatre pipe organ installed in 1916. No other details (such as size of the organ, blower info etc) were known at the time of the book’s publication. The only other info given in the entry is that the theatre was “Located at 78 East Broadway” and so must have been this same theatre.

Does anybody know more about this organ and where it (or its parts) is/are today? Thanks!

richardkoenigsberg on September 9, 2017 at 7:32 pm

Yes, this was the third Chinese movie theater…where I spent hours whiling away the time. You could hear the train pass by frequently. Plenty of leg space, double bills. Politically incorrect films that would shock the non-Chinese. They did a slow-motion rape scene.

Joe Vogel
Joe Vogel on July 21, 2018 at 4:05 pm

The September 4, 1920 issue of Real Estate Record and Builders' Guide had a short article saying that the City of New York had granted a twenty year lease on a plot of city-owned land under the Manhattan Bridge to developer Henry E. Jacobs.

Jacobs planned to erect a two-story store and showroom building along the East Broadway frontage, which would include an entrance for a moving picture theater that would occupy the remainder of the plot. The entire project was being designed by architects Gronenberg & Leuchtag. The theater was to be leased to the Florence Theatre Corporation, also for a term of twenty years.

Comfortably Cool
Comfortably Cool on May 23, 2022 at 6:18 am

Two views of the site, now a market, can be viewed in this recent article about Market Street

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