Fox Theatre

229 N. Main Street,
Greenville, SC 29601

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Additional Info

Previously operated by: Publix Theaters Corporation, Wilby-Kincey

Architects: James Douthit Beacham, Leon LeGrand

Firms: Beacham & LeGrand

Previous Names: Rivoli Theatre

Nearby Theaters

Fox Theatre

The Rivoli Theatre was opened on September 7, 1925, with seating listed as 744. It was operated by Publix followed by Wilby-Kinsey. It was renamed Fox Theatre in 1949 and was closed in 1978.

Contributed by richard reagan, Chuck

Recent comments (view all 36 comments)

Carprog on August 27, 2012 at 7:34 pm

The Roxy theater was down the street on corner of South Main & (Washington St. ?) across from Ivey’s. It was no longer a theater by 1966 when we moved to Greenville & probably was converted to a retail store. I’ve seen a pic on Ebay from 1951 when it still was in business. Someone should make an entry for it. I’m sure someone can give a history of it. I have a pic from 1950s showing its marque & the Fox & Paris made from Otteray Hotel.

Carprog on February 9, 2013 at 4:57 pm

The Greenville Paris theater on N. Main St. also needs a separate entry. It was a regular movie house into the 1950s when Joanne Woodward came to the premier there in 1955 for her first starring role film “Count Three and Pray” with Van Heflin. It became a porn theater by 1960s. She was a Greenville High graduate.

RPulliam on June 24, 2013 at 3:08 pm

The Paris Theater was right near “The Center” theater on the same side of Main Street. As I recall, the “porn” was actually soft porn/blue movies rather than anything hardcore, but I’m remembering the late 1960s. It may have gotten worse.

The guy from Augusta GA asked why somebody didn’t try to save a couple of those downtown theaters. Fact is, downtown Greenville nearly wasted away at one point with virtually every big-ticket store closing at some point. The theaters had no patrons. Everyone was going to the theaters at the various malls that surround the city. I agree a Main Street theater would definitely be a worthy venture at this point in time. Since the building where the Fox Theater was still stands, it’s a viable location.

nutz on July 5, 2013 at 1:08 pm

I was in a local movie made in Greenville primarily as a ego production. My mom paid $10.00 for me to perform. Several of my classmates also were in the cops and robbers movie only shown at the Paris theater in 1951 and 1952. Whatever happened to Pete’s Hot Dogs that use to be next door to the Roxy, corner of North and East North? I was “addicted” to their hot dogs? My brother and I went to The Carolina, Fox, Center, Paris and the Roxy every Saturday. Fond memories.

Joe Vogel
Joe Vogel on February 21, 2014 at 11:16 am

A survey of Greenville’s architecture for the NRHP says that the Rivoli Theatre was designed by the local architectural firm Beacham & LeGrand (James Douthit Beacham and Leon LeGrand.) It says that they also designed a house called the Piedmont Theatre. We don’t have a Piedmont Theatre listed for Greenville, and I’ve been unable to discover when it was operating or whether it later operated under another name.

scmovietheatres and the Greenville County Historical Society’s book Remebering Greenville both say that the Rivoli Theatre opened in 1925. The book also notes that the Rivoli became the Fox Theatre in 1949. The Fox remained in operation the longest of any of Greenville’s Main Street theaters, finally closing in 1978 according to an article quoted on this page at Greenville Film House.

Joe Vogel
Joe Vogel on February 21, 2014 at 12:38 pm

I just noticed that in this 1925 photo (linked earlier by Lost Memory) the Rivoli’s marquee says “Gala Opening Sept. Seventh.”

nutz on February 21, 2014 at 2:14 pm

I loved Greenville then, I love her more now. You folks make my heart sing talking about the places that made me happiest in my formative years. My only regret is the ravages of time are probably going to keep me from returning. I guess it is true. You can never go home again. However, I can still live thru you fine folks. Thanks!

rivest266 on August 18, 2016 at 2:40 am

February 1st, 1948 grand opening ad in photo section.

rivest266 on August 18, 2016 at 2:42 am

September 6th, 1925 grand opening ad as Rivoli also in the photo section.

DavidZornig on August 21, 2018 at 12:23 pm

9/7/25 Grand Opening photo and 1939 staff photo via Tom Brissey.

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