The Cowsills American Dairy Association campaign, believed to be beneath the Loew's State marquee.

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Tiny DavidZornig

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1956 photo courtesy of Al Ponte's Time Machine - New York Facebook page.

Loew's State Theatre

New York, NY

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Uploaded on: November 18, 2022

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The Cowsills American Dairy Association campaign, believed to be beneath the Loew's State marquee.

The Cowsills American Dairy Association campaign, believed to be beneath the Loew’s State marquee.

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Comfortably Cool
Comfortably Cool on November 18, 2022 at 3:55 pm

If you look behind the two guitarists at left, the portion of wall with poster case suggests the Palace Theatre. It would make more sense to pose a strictly musical group under the marquee of the Palace, which is still regarded as the mecca of “live” showbiz for the USA, if not the entire world.

vindanpar
vindanpar on January 24, 2023 at 6:08 pm

It’s not Loew’s State or the Palace.

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