Print ad and description courtesy Adam Carston at Windy City Ballyhoo: Chicago's Moviegoing Past.

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Print ad and description courtesy Adam Carston at Windy City Ballyhoo: Chicago's Moviegoing Past.

Print ad and description courtesy Adam Carston at Windy City Ballyhoo: Chicago’s Moviegoing Past.

“Balaban & Katz were so proud of the new marquee at their United Artists Theatre that they took out this ad to promote it on January 3, 1957, which gives us a great shot of the venue’s exterior and a giant poster display for Written on the Wind.”

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Comments (2)

Comfortably Cool
Comfortably Cool on September 16, 2020 at 8:57 am

More than likely, White Way Electric promised to run such an ad as part of its contract with B&K for the new marquee.

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