B.F. Keith's rooftop signage top right. August, 1917 photo credit William Hassler.
B.F. Keith’s rooftop signage top right. August, 1917 photo credit William Hassler.
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This photo is nowhere near the Colonial Theatre…B.F. Keith’s signage in top right corner is for the Palace Theatre. This is a view looking north from Times Square. Electrified Wrigley’s sign is atop the Putnam Building, which was demolished to make way for the Paramount Theatre & Office Building.