I noticed that photo before, Ken, and it’s not the Ventura Theatre. I think it might have been an older theater called the Mission. According to a couple of cards in the California Index, the Mission Theatre in Ventura was being operated by a woman named Jenne Dodge as late as 1939, and she had been running it for several years at that time.
My mom lived in Ventura in the late 1920s and remembers going to the movies there, but doesn’t recall the name of the theater and can’t recall much about it, other than that it was a fairly small place in an older building, with a small candy shop next door. She doesn’t even remember which street it was on. If she still had good enough eyesight I could show her the photo and she might recognize it, but she can barely see now.
The Google Maps link above fetches something in the 800 block of El Segundo Blvd. If you change the city to Compton, and change the zip code to 90222, Google finds the right location. Willowbrook is an unincorporated community, not part of the city of Los Angeles, so this lot might have been annexed by Compton, or might just be served by the Compton branch post office.
Ken, I think you’re probably right about the church being the former theater. The County Assessor’s office gives the address of this parcel as 2248 E. El Segundo, but the next parcel to the east has a Willowbrook Avenue address, so the church parcel must include everything from 2248 to 2252. The Assessor gives the construction date of the building on this site as 1925, with an effective year built of 1932. It certainly looks like a theater in the Live Search Maps bird’s-eye view, too, with a two-story commercial building in front and an auditorium about twice its size in back.
However, Boxoffice Magazine of September 30, 1939, carried an item datelined Willowbrook, Ca., saying “Frank Valuskis has begun construction of a 450 seat theatre to be known as the Valuskis.” Given the age of the building and the fact that the lot east of it fronts on Willowbrook Avenue and, judging from the parcel map, was probably too narrow for a theater, I’d say Valuskis was probably not putting up a new building but renovating an existing theater. This could have been the Willowbrook Theatre, but we’d need some evidence of the Willowbrook’s address.
The sign giving the admission price as 30 cents dates this photo to the 1950s. Until the Federal tax on theater tickets was repealed (I can’t recall the exact year, but it was in the early-to-mid 1950s), the Tumbleweed’s sign said 25 cents. Tickets had actually cost 30 cents with the tax, and when it was repealed Edwards simply added the nickle to his admission prices.
Here’s an item from the June 3, 1939, issue of Boxoffice Magazine, which may or may not be about this theater: “Lou Berkoff opened his new Cinema Arts Theatre in Hollywood with ‘Ballerina,’ a French production, as his first attraction. The de luxe theatre will play foreign ‘art’ films.”
The County Assessor’s office gives 1937 as the construction date for this building, but “Cinema Arts” isn’t listed as an aka for any theater in Hollywood or Los Angeles, so maybe this was it. Perhaps the house failed as a neighborhood operation and Berkhoff took over a year or so after it opened? I suppose the Assessor’s office could have gotten the construction date wrong, too.
The re-opening of the remodeled Maybell Theatre took place early in 1938. Here’s something from Boxoffice Magazine, February 5, 1938: “With the opening last week of Frank Valuskus' new Bell Theatre in Bell, Fox West Coast is rushing work on its new Bell house, now almost completed. Valuskus, operating at ten cents, will have two FWC houses as competition, the circuit’s Alcazar also coming in that zone.”
(Note: The correct spelling of the name of the owner of the Bell Theatre was Valuskis.)
From the January 29, 1938, issue of Boxoffice Magazine: “The new Bell Theatre, recently completed by Frank Valuskus, was opened Sunday, January 23, with Mr. Valuskus in charge. The house will operate on the ten-cent break.”
(Note: The correct spelling of the owner’s name is Valuskis.)
From the January 29, 1938, issue of Boxoffice Magazine: “Construction on the Pacific States Theatres new San Clemente Theatre is being rushed for the February 11 opening set by Mike and Abe Gore, owners of the house.”
Also, the article mentions that the style of the Stillman was inspired by the Theatre Royal in Drury Lane, London, as redecorated by the Adam brothers in 1775, and the photos reveal what I would certainly call an Adamesque design.
The architects of the Stillman Theatre were George B. Post & Sons, with Thomas Lamb as theater consultant. The Stillman was the subject of an extensive illustrated article in a 1918 issue of Architectural Record, which begins on page 309 of this digitized volume available at Google Books.
As part of a “Portfolio of Some Recent Architecture in San Francisco and Vicinity”, the September, 1920, issue of the magazine “Western Architect and Engineer” published two photos and a floor plan of the Majestic Theatre, and named the architect as James W. Plachek. Plachek was also the architect of the UC Theatre in Berkeley.
Judging from the Google Maps satellite and street views, the building certainly looks as though it could have been a neighborhood movie theater before becoming the Beulah Church of God in Christ Jesus Inc. (one of the most entertaining church names ever.)
The post-depression re-opening of the Ohio Theatre as a movie house (paragraph 2 of the intro above) apparently took place in 1943. Here are extracts from an item in the July 17, 1943, issue of Boxoffice Magazine: “CLEVELAND— Reconstruction work at the Ohio Theatre, long closed, is going on apace. …it is understood that this 1500 seat house… will adopt a motion picture policy. Rumor has it that the house will open about Labor Day with ‘For Whom the Bell Tolls.’”
Great Eastern Theatre Co. took over operation of the Cla-Zel Theatre in 1987, according to an item in Boxoffice Magazine’s November issue that year. The former operator, Armstrong Theatres, had gone out of business. On assuming operation, Great Eastern refurbished the Cla-Zel with new carpets, a new sound system, and other embellishments.
Great Eastern took over Armstrong’s Maumee Theatre at the same time.
The Maumee Theatre was taken over by the Great Eastern Theatre Co. in 1987, according to an article in Boxoffice Magazine’s November issue that year. The former operator, Armstrong Theatres, had gone out of business. Great Eastern took over Armstrong’s Cla-Zel Theatre in Bowling Green, Ohio, at the same time. Various other Armstrong houses were taken over by other operators, or closed down.
In 1987, the seating capacity of the Maumee was 750, according to the Boxoffice article.
From Boxoffice Magazine, November, 1987: “Cineplex Odeon… plans to open a theatre with up to six screens in Waverly Place, a shopping center under construction in south Cary…. Cineplex has signed a lease with Waverly Place’s developer, H.S. Lichtin Developer Co. in Raleigh.”
I suspect that brief items in Boxoffice were extracted from other sources, including assorted press releases by theater owners, and stuff sometimes got jumbled. I can easily imagine a press release saying that the West End Theatre was getting a De Luxe renovation, and some harried copy editor in Hollywood misinterpreting some other staff member’s hastily jotted notes about it.
Their longer articles appear to be more reliable, and were probably often press releases printed verbatim, or cut down slightly to fit the available column space.
Here is a pdf file of the National Register of Historic Places nomination form for the Midland Theater. It contains a detailed description of the theater and a few small black and white photos. There’s also additional information about John Tackett and Coffeyville.
Among pertinent bits from the form: The house came under Fox Theatres management less than a year after it opened, and that’s when the name was changed; Fox continued to operate the Midland until 1960; in 1960 the theater was sold to Talmadge (“Tal”) and Pearl Richardson; “Tal” Richardson died in 1976, and Pearl continued to run the Midland until her death in 1998; the city of Coffeyville purchased the building after Pearl Richardson died.
During the Fox era, the organ (the form says it was a “Wicks nine-manual” but they must have meant nine rank) was sold, the orchestra pit filled with concrete, the box seats were removed and total seating capacity reduced (it originally had 1200 seats), and the chandeliers were removed. A concession stand was also added. The building originally contained a 25'x50' ballroom on the second floor front, with access via doors to the theatre’s mezzanine lobby. The ballroom was divided into office space during the Fox period.
The Silverado 19 was designed by the Dallas-based architecture firm Hodges & Associates, which has designed quite a few multiplex and megaplex theaters in recent years.
The name change apparently took place in 1937. Here’s something from the October 2, 1937, issue of Boxoffice Magazine: “New Yorker, formerly the Gem, 523 Eighth Avenue, is being operated by the New York Amusement, Inc., Ben Shapiro, principal.”
The item listed two other recent name changes for theaters in Manhattan: The Acme, 247 W. 48th St., had become the President, and the De Luxe, 360 W. 125 St., was undergoing renovation and would reopen as the West End. This latter is a bit confusing, as I gather from the Cinema Treasures West End Theatre page that the place opened as the West End Theatre in 1902, and was sold under that name as late as 1932. Maybe the name De Luxe was used between 1932 and the 1937 renovation?
The architect of the Flagship Cinemas Waterville was Gordon Greenfield. Construction bids were let on September 16, 2003, which would fit with the November, 2004 opening date.
The former Cinema 1&2 across the street (250 Kennedy Memorial Drive) was opened in 1968 by the Lockwood & Gordon circuit, and was designed by Denver theater architectural firm Mel Glatz & Associates, founded in 1965 by former in-house theater designer for the Fox Intermountain chain, Melvin C. Glatz. The last operational name I can find on the Internet for the former Cinema 1&2 is Hoyts Waterville 6.
The November 6, 1967, issue of Boxoffice Magazine published an article saying that the the first two auditoriums of the Campus Cinemas were scheduled to open about mid-November. The third auditorium was slated for a spring, 1968, opening. The owners of the independent house were Robert Waldman and David Dick.
The theater was being decorated in a colonial style by Janet Field. A pair of antique copper lamps that once hung in Charing Cross Road in London were affixed to the facade. Cinema 1 was equipped with 35mm and 70mm projectors, and Cinema 2 with 35mm and 16mm projectors, the latter to be used for movies presented in conjunction with local film societies and the various colleges in the area. Programs of independent and experimental films were contemplated as well.
A November 13, 1967, Boxoffice Magazine item about the planned partial demolition of the New Bedford Theatre (the auditorium and upper floors of the building were to be razed, and the former lobby converted to retail space) said that the theater had last been used to show movies ten years earlier.
I noticed that photo before, Ken, and it’s not the Ventura Theatre. I think it might have been an older theater called the Mission. According to a couple of cards in the California Index, the Mission Theatre in Ventura was being operated by a woman named Jenne Dodge as late as 1939, and she had been running it for several years at that time.
My mom lived in Ventura in the late 1920s and remembers going to the movies there, but doesn’t recall the name of the theater and can’t recall much about it, other than that it was a fairly small place in an older building, with a small candy shop next door. She doesn’t even remember which street it was on. If she still had good enough eyesight I could show her the photo and she might recognize it, but she can barely see now.
The Google Maps link above fetches something in the 800 block of El Segundo Blvd. If you change the city to Compton, and change the zip code to 90222, Google finds the right location. Willowbrook is an unincorporated community, not part of the city of Los Angeles, so this lot might have been annexed by Compton, or might just be served by the Compton branch post office.
Ken, I think you’re probably right about the church being the former theater. The County Assessor’s office gives the address of this parcel as 2248 E. El Segundo, but the next parcel to the east has a Willowbrook Avenue address, so the church parcel must include everything from 2248 to 2252. The Assessor gives the construction date of the building on this site as 1925, with an effective year built of 1932. It certainly looks like a theater in the Live Search Maps bird’s-eye view, too, with a two-story commercial building in front and an auditorium about twice its size in back.
However, Boxoffice Magazine of September 30, 1939, carried an item datelined Willowbrook, Ca., saying “Frank Valuskis has begun construction of a 450 seat theatre to be known as the Valuskis.” Given the age of the building and the fact that the lot east of it fronts on Willowbrook Avenue and, judging from the parcel map, was probably too narrow for a theater, I’d say Valuskis was probably not putting up a new building but renovating an existing theater. This could have been the Willowbrook Theatre, but we’d need some evidence of the Willowbrook’s address.
The sign giving the admission price as 30 cents dates this photo to the 1950s. Until the Federal tax on theater tickets was repealed (I can’t recall the exact year, but it was in the early-to-mid 1950s), the Tumbleweed’s sign said 25 cents. Tickets had actually cost 30 cents with the tax, and when it was repealed Edwards simply added the nickle to his admission prices.
Here’s an item from the June 3, 1939, issue of Boxoffice Magazine, which may or may not be about this theater: “Lou Berkoff opened his new Cinema Arts Theatre in Hollywood with ‘Ballerina,’ a French production, as his first attraction. The de luxe theatre will play foreign ‘art’ films.”
The County Assessor’s office gives 1937 as the construction date for this building, but “Cinema Arts” isn’t listed as an aka for any theater in Hollywood or Los Angeles, so maybe this was it. Perhaps the house failed as a neighborhood operation and Berkhoff took over a year or so after it opened? I suppose the Assessor’s office could have gotten the construction date wrong, too.
The re-opening of the remodeled Maybell Theatre took place early in 1938. Here’s something from Boxoffice Magazine, February 5, 1938: “With the opening last week of Frank Valuskus' new Bell Theatre in Bell, Fox West Coast is rushing work on its new Bell house, now almost completed. Valuskus, operating at ten cents, will have two FWC houses as competition, the circuit’s Alcazar also coming in that zone.”
(Note: The correct spelling of the name of the owner of the Bell Theatre was Valuskis.)
From the January 29, 1938, issue of Boxoffice Magazine: “The new Bell Theatre, recently completed by Frank Valuskus, was opened Sunday, January 23, with Mr. Valuskus in charge. The house will operate on the ten-cent break.”
(Note: The correct spelling of the owner’s name is Valuskis.)
From the January 29, 1938, issue of Boxoffice Magazine: “Construction on the Pacific States Theatres new San Clemente Theatre is being rushed for the February 11 opening set by Mike and Abe Gore, owners of the house.”
Also, the article mentions that the style of the Stillman was inspired by the Theatre Royal in Drury Lane, London, as redecorated by the Adam brothers in 1775, and the photos reveal what I would certainly call an Adamesque design.
The architects of the Stillman Theatre were George B. Post & Sons, with Thomas Lamb as theater consultant. The Stillman was the subject of an extensive illustrated article in a 1918 issue of Architectural Record, which begins on page 309 of this digitized volume available at Google Books.
As part of a “Portfolio of Some Recent Architecture in San Francisco and Vicinity”, the September, 1920, issue of the magazine “Western Architect and Engineer” published two photos and a floor plan of the Majestic Theatre, and named the architect as James W. Plachek. Plachek was also the architect of the UC Theatre in Berkeley.
Judging from the Google Maps satellite and street views, the building certainly looks as though it could have been a neighborhood movie theater before becoming the Beulah Church of God in Christ Jesus Inc. (one of the most entertaining church names ever.)
The post-depression re-opening of the Ohio Theatre as a movie house (paragraph 2 of the intro above) apparently took place in 1943. Here are extracts from an item in the July 17, 1943, issue of Boxoffice Magazine: “CLEVELAND— Reconstruction work at the Ohio Theatre, long closed, is going on apace. …it is understood that this 1500 seat house… will adopt a motion picture policy. Rumor has it that the house will open about Labor Day with ‘For Whom the Bell Tolls.’”
Great Eastern Theatre Co. took over operation of the Cla-Zel Theatre in 1987, according to an item in Boxoffice Magazine’s November issue that year. The former operator, Armstrong Theatres, had gone out of business. On assuming operation, Great Eastern refurbished the Cla-Zel with new carpets, a new sound system, and other embellishments.
Great Eastern took over Armstrong’s Maumee Theatre at the same time.
The Maumee Theatre was taken over by the Great Eastern Theatre Co. in 1987, according to an article in Boxoffice Magazine’s November issue that year. The former operator, Armstrong Theatres, had gone out of business. Great Eastern took over Armstrong’s Cla-Zel Theatre in Bowling Green, Ohio, at the same time. Various other Armstrong houses were taken over by other operators, or closed down.
In 1987, the seating capacity of the Maumee was 750, according to the Boxoffice article.
From Boxoffice Magazine, November, 1987: “Cineplex Odeon… plans to open a theatre with up to six screens in Waverly Place, a shopping center under construction in south Cary…. Cineplex has signed a lease with Waverly Place’s developer, H.S. Lichtin Developer Co. in Raleigh.”
DriveinMovie.com says Tal’s Drive-In was opened in 1949 and last operated on September 17, 2000. Small photo on this page.
The owners must have been Talmadge “Tal” Richardson and Pearl Richardson, who operated the Midland Theatre in Coffeyville beginning in 1960.
I suspect that brief items in Boxoffice were extracted from other sources, including assorted press releases by theater owners, and stuff sometimes got jumbled. I can easily imagine a press release saying that the West End Theatre was getting a De Luxe renovation, and some harried copy editor in Hollywood misinterpreting some other staff member’s hastily jotted notes about it.
Their longer articles appear to be more reliable, and were probably often press releases printed verbatim, or cut down slightly to fit the available column space.
Here is a pdf file of the National Register of Historic Places nomination form for the Midland Theater. It contains a detailed description of the theater and a few small black and white photos. There’s also additional information about John Tackett and Coffeyville.
Among pertinent bits from the form: The house came under Fox Theatres management less than a year after it opened, and that’s when the name was changed; Fox continued to operate the Midland until 1960; in 1960 the theater was sold to Talmadge (“Tal”) and Pearl Richardson; “Tal” Richardson died in 1976, and Pearl continued to run the Midland until her death in 1998; the city of Coffeyville purchased the building after Pearl Richardson died.
During the Fox era, the organ (the form says it was a “Wicks nine-manual” but they must have meant nine rank) was sold, the orchestra pit filled with concrete, the box seats were removed and total seating capacity reduced (it originally had 1200 seats), and the chandeliers were removed. A concession stand was also added. The building originally contained a 25'x50' ballroom on the second floor front, with access via doors to the theatre’s mezzanine lobby. The ballroom was divided into office space during the Fox period.
The Silverado 19 was designed by the Dallas-based architecture firm Hodges & Associates, which has designed quite a few multiplex and megaplex theaters in recent years.
The name change apparently took place in 1937. Here’s something from the October 2, 1937, issue of Boxoffice Magazine: “New Yorker, formerly the Gem, 523 Eighth Avenue, is being operated by the New York Amusement, Inc., Ben Shapiro, principal.”
The item listed two other recent name changes for theaters in Manhattan: The Acme, 247 W. 48th St., had become the President, and the De Luxe, 360 W. 125 St., was undergoing renovation and would reopen as the West End. This latter is a bit confusing, as I gather from the Cinema Treasures West End Theatre page that the place opened as the West End Theatre in 1902, and was sold under that name as late as 1932. Maybe the name De Luxe was used between 1932 and the 1937 renovation?
The architect of the Flagship Cinemas Waterville was Gordon Greenfield. Construction bids were let on September 16, 2003, which would fit with the November, 2004 opening date.
The former Cinema 1&2 across the street (250 Kennedy Memorial Drive) was opened in 1968 by the Lockwood & Gordon circuit, and was designed by Denver theater architectural firm Mel Glatz & Associates, founded in 1965 by former in-house theater designer for the Fox Intermountain chain, Melvin C. Glatz. The last operational name I can find on the Internet for the former Cinema 1&2 is Hoyts Waterville 6.
The November 6, 1967, issue of Boxoffice Magazine published an article saying that the the first two auditoriums of the Campus Cinemas were scheduled to open about mid-November. The third auditorium was slated for a spring, 1968, opening. The owners of the independent house were Robert Waldman and David Dick.
The theater was being decorated in a colonial style by Janet Field. A pair of antique copper lamps that once hung in Charing Cross Road in London were affixed to the facade. Cinema 1 was equipped with 35mm and 70mm projectors, and Cinema 2 with 35mm and 16mm projectors, the latter to be used for movies presented in conjunction with local film societies and the various colleges in the area. Programs of independent and experimental films were contemplated as well.
A November 13, 1967, Boxoffice Magazine item about the planned partial demolition of the New Bedford Theatre (the auditorium and upper floors of the building were to be razed, and the former lobby converted to retail space) said that the theater had last been used to show movies ten years earlier.
Designed by architect James Thomas Martino.
Designed by architect James Thomas Martino.