Sierra Theater

The February 18, 1922, issue of the trade journal Domestic Engineering noted that the Rounnel Construction Co. had won the contract to erect a brick theater building at 112-14 S. Central St. in Eagle Rock. This was probably the theater that became the Sierra.

I don’t have any maps from the period available, but I’m pretty sure that before the City of Eagle Rock was annexed to Los Angeles in 1923, this section of what later became Eagle Rock Blvd. was called Central Street. In Los Angeles, the street that was incorporated into Eagle Rock Blvd. was originally called Glassell Avenue.

Here are three aka’s for the Sierra Theater. It was listed as the Eagle Theatre, at 5060 Eagle Rock Blvd., in the 1929 Los Angeles City Directory. An L.A. Times article of December 28, 1928, on the occasion of its sale by John Sugar, refers to it as the Eagle Rock Theatre.

Since the former Yosemite Theatre, more recently called the Eagle Theatre, did not open until May of 1929, this means that the Sierra was indeed the United Theatre bought by Sugar in 1926. So, this was called the United Theatre, probably from its as-yet-unknown opening date until (probably) some time in 1926; the Eagle Rock Theatre from (probably) 1926 until 1928, and the Eagle Theatre from 1928 or 1929 until… whenever the next name change came.

That is the Sierra Theatre in Susanville, California. This picture from the U.C. Davis collection gives the location. Susanville is the county seat of Lassen County, and is about 90 miles northwest of Reno, Nevada. The Sierra Theatre may still be open, but it is not yet listed n Cinema Treasures.

Either this theater or the Eagle Theater was probably the one originally called the United Theater, which was referred to in an article in the Highland Park News Herald on July 23rd, 1926, on the occasion of its purchase by Mr. John Sugar, named as the owner of the York Theater. Mr. Sugar sold both of his Eagle Rock theaters and the York theater sometime later, as noted in an article in the Los Angeles Times of December 28th, 1928.

The Cinema Treasures listing of the Eagle Theater (currently listed as being located in Eagle Rock, California rather than Los Angeles) contains no information regarding former names it may have had in the 1920s, though a comment there says that in the 1930s it was called the Yosemite Theater, and later was known as the New Eagle Theater.