
Towne Cinema
2017 Fresno Street,
Fresno,
CA
93721
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Additional Info
Previously operated by: Fox West Coast Theatres, Robert L. Lippert Theatres Inc., T & D Jr. Enterprises
Architects: Eugene Mathewson, Gale Santocono
Styles: Atmospheric
Previous Names: State Theatre, Fox State Theatre, Esquire Theatre, Sequoia Theatre
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Built on the site of the Barton Opera House, later renamed Hippodrome Theatre on Fresno Street in downtown Fresno, near the Fulton Mall.
The State Theatre was opened by T&D Theatres on March 16 1928 with John Barrymore in “When a Man Loves”. It was taken over by Fox West Coast Theatres and renamed Fox State Theatre in September 1928. Taken over by Lippert Theatres in 1947, the facade and interior were remodelled to the plans of architect Gale Santocono and it was renamed Esquire Theatre from March 27, 1948 screening Bing Crosby & Bob Hope in “Road to Rio” & William Powell in “The Senator was Indiscreet”. From April 1952 it was renamed Seqoia Theatre.
This was one of the favorite movie theaters from my childhood. I had always heard that it had been an opera house before its incarnation as a movie house. The book, “Vintage Fresno” confirms this. Largely, it, along with Fresno’s Hardys Theatre, showed MGM movies during the 1950’s and 1960’s. But it also screened things from Columbia, and other studios. I saw “Gigi” there, and “Bye, Bye, Birdie”.
The Sequoia Theatre was still operating as a movie theatre when I left Fresno in 1969, but had been renamed Towne Theatre in 1968. It went over to screening Adult movies. I’m guessing that it was closed and demolished in the late-1970’s or the early-1980’s.
As a young teen, the manager gave me a “job” of sorts. I placed posters for his movies into retail stores in exchange for movie admissions.
I would love to learn more about the last years of this theatre.

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Recent comments (view all 20 comments)
It is listed here on CT as the International Theatre: /theaters/5117/
Thank you very much C Walczak. I was beginning to think I was going crazy.
Interesting that Eugene Mathewson was the architect the 1928 State/Towne Theatre. Southwest Contractor & Manufacturer of July 11, 1914, reported that Mathewson was the architect of the major remodeling that year of the Fresno Theatre, the State’s predecessor.
A photo of the new facade of the Esquire Theatre, recently remodeled for Robert Lippert, can be seen on this page of Boxoffice, May 22, 1948.
In its day as the Sequoia, the theater was strictly first-run venue. The multi Oscar-winning musical, “Gigi,” had its first Fresno run there – as did “Bye, Bye Birdie,” “The Time Machine,” and “Viva, Las Vegas.” It had a large orchestra seating section, with three or four steps up to mezzanine seating.
Dan:
In the mid-late 1960s, I regularly attended The Fine Arts Theatre. Rather than being a porno venue, the Fine Arts booked foreign-language films, most of which were much racier than American films of the era.
For example, I clearly remember seeing several Sophia Loren-Marcello Mastroianni comedies there. To my memory, the theater was still showing foreign films when I moved away in September 1969.
Opened on March 16th, 1928. Grand opening ad posted.
Reopened as Esquire on March 27th, 1948. Grand opening ad posted.
Esquire theatre opening Sat, Mar 27, 1948 – 7 · The Fresno Bee The Republican (Fresno, California) · Newspapers.com
Reopened as Sequoia on April 12th, 1952 and closed in 1967. It reopened on February 14th, 1968 as Towne as it is taken over by Trans-Beacon theatres.
Just a few more details to supplement rivest266’s note.
Boxoffice, April 26, 1952: “The Esquire Theatre has been renamed the Sequoia. Fred R. Sawaske, city manager for Hardy’s Theatres, said the change was made in order to obtain a name more fitting to the Fresno locale”