Cinema 66 Drive-In
6066 NE Grand Boulevard,
Oklahoma City,
OK
73111
6066 NE Grand Boulevard,
Oklahoma City,
OK
73111
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A 1969 aerial shows the drive-in intact, but by 1975 the screen had been torn down. By 1981, the projection booth/concession stand was gone.
Today, it is an overgrown field with remnants of the projection booth/concession stand and the foundation of the screen remaining.
Wesley Horton is right again. The N'Eastern opened on the first Friday in August 1950. He only mistyped the number - it was August 4, 1950.
The N'Eastern ad the day before said it would open on Friday. And then…
Confusing for the future researcher, the N'Eastern ran the same ad on Saturday, Aug. 5. From Aug. 6 through at least the 20th, its ad said it was “Open Tonite”; one of those is in the photo section.
The Thomases built the N'Eastern 66, I think, and they managed the place for years, but I also think they must have sold or leased it to the Barton theater chain very early on.
Motion Picture Herald, March 10, 1951: “Three of the Barton Drive-In Theatres were formally opened March 1. They are the Air Line drive-in, N. Eastern 66 drive-in, and Barton’s 77 drive-in.”
I just noticed a weird little detail in the Motion Picture Almanac listings for this place, besides the face that it called it just the “N. Eastern Drive-In” without the 66. From its first appearance in the 1951-52 edition, its owner was always listed as R. L. Barton. The Barton Theatres circuit list entry also included the “N. E. 66 Drive-In” beginning with the 1955 edition.
From the Daily Oklahoman’s perspective, the drive-in’s changed from “The new N. Eastern ‘66’” independent ad through the 1952 season to “NE ‘66’” within the Barton Theatres ad in 1953.
On the other hand, Lydia May Thomas’s obit mentioned that she and husband Leo Herbert built and operated the drive-in and the adjacent bowling center, which was announced in 1958. Leo’s obit said that the couple operated the drive-in “for eleven years.” That would line up with when its name changed to just 66.
So maybe the Thomases ran the NE 66 for Barton for several years starting in 1953?
The NE 66 changed to simply 66 (not Route 66) in 1962, then to the Cinema 66 in 1964. It was still active in May 1968, but the Barton chain was sold in June 1968 to Ferris Enterprises, which immediately closed the Cinema 66. Its final ad was May 31, 1968. The following week, the ad said “Closed for remodeling. Watch for re-opening later this summer!”
From the Aug. 7, 1954 Motion Picture Herald: “NE ‘66’ drive-in theatre, Oklahoma City, has installed a giant screen for CinemaScope pictures.”
This opened on August 6th, 1950. Grand opening ad in the photo section.
Approx. address for this drive-in was 6066 NE Grand Blvd.
From the AIDA database:
Cinema “66” Also known as “NE 66”
Location originally listed as 5801 N. Eastern (Aerial photos from 1970 show the entrance to have been off of Grand Blvd.)
Capacity: About 600
Opening date: Friday Aug 6, 1950
Opening Billing: Father is a Bachelor with Coleen Gray, and The Palomino
Closing date: Did not reopen for the 68 season. Built by: Leo Thomas and sold to R.L. Barton about 1964.
The remnants of this theater may still be seen (at least the ticket box office) from Grand Blvd. between Eastern and 63rd. Aerial photos show the entrance to be in the 5800 block and the area is very overgrown with lots of poison ivy. The theater was located in a unique section of town which was not very fashionable. The city has evolved except for a small area around where the drive-in was located. Some of the peripheral lot lights are still present in the densely packed wooded area. They hang as if they eternally doomed to guard the long since dead drive in.
A long forgotten memo from Louis Spagna (General manager of Greater Oklahoma City Amusements to R. Lewis Barton dated March 10, 1971 reads:
As you know, the Cinema 66, which is included in the operating agreement with Gulf States theaters, has been virtually abandoned and its condition has deteriorated terribly.
We have been approached recently by an operator of adult motion pictures and have received an offer to lease this particular providing it can be released from the operating agreement with Gulf States Theaters.
We believe the policy Gulf States has adopted for the 66 is a serious violation of the operating agreement. It is also apparent that they do not intend to reopen this theater; therefore, it would appear to be in everyone’s best interest if Gulf States were to restore the theater to its prior condition and release it from the operating agreement.
Wesley Horton AIDA
Wonder in the late fifties if it under went a name change.Have a N.Eastern Drive-in parking 600 cars in that city?
Originally named Route 66 Drive-In, the Cinema 66 was located on N. Eastern, just off Rt. 66. Engineered in smooth line Modern styling, this was a good place in which to watch a double feature. Atop a s grassy hill sat an oversized screentower. Metal saucers were supplied so children could slide down the gentle slope. There were no automated rides, but childred loved the swingsets, slides, manual mery-go-round, and see-saws. All playground equipment was painted green in order to blend nicely with evergreen landscaping.