Todd Mart Cinema I & II

3010 S. Winton Road,
Henrietta, NY 14623

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Additional Info

Previously operated by: General Cinema Corp.

Architects: William C. Riseman

Firms: William Riseman Associates

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Todd Mart Cinema I & II

Located in the Todd Mart Shopping Center. This theatre in the Henrietta section of Rochester opened February 9, 1972 as a “butterfly” twin (what GCC called a back-to-back twin with the lobby in the middle - the layout on the blueprints looked like a butterfly). This one had about 600 seats in each auditorium. Again, the standard William Riseman treatment, but the lobby here was only one and a half stories high. It had these unusual 4'x4' inverted pyramid-shaped ceiling panels that were kind of interesting, and a Habitat Dome-Sphere chandelier hanging in the middle of the lobby near the entrance.

As I recall there was no marquee, only the serif-style ‘Cinema I & II’ letters, in white instead of red, mounted on a dark wood plank paneled facade, though a pylon may have been installed later. When I was there in February 1972 it had just opened a few weeks before, and the opening manager was from the nearby closed-for-the-season Empire Drive-In.

It was closed on March 31, 1988 with “Shoot to Kill” & “Switching Channels”.

Contributed by dave-bronx

Recent comments (view all 7 comments)

falloutboy73 on March 10, 2005 at 5:59 pm

The Todd mart is closed. I’m not sure of the exact year, but I think it closed sometime in the late 80’s. I went there many times as a child in the late 70’s , early 80’s. All of the “twin” size theaters closed one by one when the new stadium theaters started showing up in the early 90’s.

dave-bronx™ on March 28, 2006 at 1:38 am

The Todd Mart Cinema was part of Genreal Cinemas Buffalo Division – Pat Corey was the Division Manager.

dave-bronx™ on January 1, 2009 at 12:45 am

Do any of our Rochester friends remember back to about 1971, in the downtown Rochester area, there was a high-rise Holiday Inn right next to a river and a draw bridge. Among the amenities of the hotel was a mini-mall located off the hotel lobby. In that mini-mall there was a 2 screen cinema. If anybody knows if it is listed here on CT please let me know, I don’t remember the name of it. I stayed in the hotel, but business kept me occupied during the hours that the theatre was open, so I never got to check it out.

DavidCoppola on January 11, 2010 at 8:17 am

Dave, I believe it was called the “Holiday-Cine”. I, too, remember it.
I never saw a film there, but I remember the sign.
It late became a comic club. Now I don’t know what it is.

I vividly remeber seeing “Mother,Jugs, and Speed” advertised as playing there. That was released in 1976, so it was there at that date.

Hope that helps!

dhroc on June 16, 2011 at 5:38 pm

The Holiday Cine was operated by Martina Theatres. They were always suing Loew’s and JoMor Theatres for unfair competition. They ran older downtown theatres and a couple of suburban houses.

The Holiday was the site of a stabbing or two and the theatre didn’t last long; only two or three years. It went from first run to ‘blaxploitation pics pretty quickly.

rivest266 on January 24, 2016 at 12:24 pm

This opened on February 9th, 1972 by General Cinemas. Grand opening ad in photo section.

dallasmovietheaters on January 10, 2018 at 4:17 am

The Todd Mart Cinema I & II was closed by General Cinema as a sub-run discount house on March 31, 1988 after screenings of “Shoot to Kill” and “Switching Channels.” Though the shopping center housing the facility had changed names from the Todd Mart Plaza to the Winton Place a year earlier, the cinema never changed names. GCC also closed the Westmar Plaza Cinema that same night.

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