Normana Theater
159 N. Mechanic Street,
El Campo,
TX
77437
159 N. Mechanic Street,
El Campo,
TX
77437
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The 1963 El Campo City Directory lists the Normana Theater at 115 N. Mechanic Street. William Spooner was the manager.
The Normana Theatre at El Campo was in operation at least as early as 1933. It was mentioned as having been open then in a 1940 Boxoffice article about an antitrust suit.
Brad Richards says in the first comment above that the first Normana Theatre was the one in Cuero, Texas. That theater was sold by Rubin Frels in 1930 and was renamed the Rialto by its new owners, the Hall circuit.
No mention was made of another Normana Theatre in any of the 1928-1930 trade publication items about the first Normana, so it seems likely that the El Campo house was opened between the time the Cuero Normana was sold in 1930 and the 1933 events cited in the 1940 Boxoffice item.
I’ve updated the address. The Normana is at approximately 160 N. Mechanic Street. The link above should show the street view of the theatre.
The 1963 motion picture almanac lists the Normana, Floyd Theater and Rice Drive-In as El Campo theaters under the direction of Frels Theaters, Inc. President was Mrs. Ruben Frels.
One source cites the Liberty Theater in El Campo as being currently occupied by an antiques store. Googling produces Prairie Switch Antiques at 708 N. Mechanic Street. Either Liberty was an aka for the Normanna or alternatively the theaters were adjacent.
First, the theatre was named the Normana (one N only) after Norma Ana Frels. It was in the Frels theatre chain. The original bulb sign still exists to this day in a warehouse of Frels Pipe Organ Co. in Victoria, TX. The original Normana theatre was located in Cuero, TX. At one point during the operation of this theatre, Rubin Frels converted it into a 3 plex, with each balcony being a seperate theatre, similar to what he did with the Plaza theatre in Wharton, TX.