Midtown Twin Cinema
920 Market Street,
Chattanooga,
TN
37402
920 Market Street,
Chattanooga,
TN
37402
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The Bonita, originally established in 1910, placed its first advertisement on January 29th. Later, on October 1st, 1938, it underwent a name change and became Dixie. Unfortunately, it closed its doors in 1960.
However, the story didn’t end there. In a cinematic revival, the theater reopened as the Midtown Twin Cinemas on February 11th, 1970. This time, admission was restricted to adults over 18 years. Subsequently, only adult movies were screened, marking a significant shift in its programming. Grand opening ads and article posted.
Boxoffice of March 16, 1970 said that the Midtown Cinema 1 & 2 had opened “last month.” Each of the twin auditoriums had 220 seats. The opening features were Doctor Zhivago in Cinema 1 and Like Mother, Like Daughter in Cinema 2.
This theatre was the Dixie up until it was twined and renamed in the 1970s.