Holiday Drive-In

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Uploaded on: June 10, 2020

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From the front of the Modern Theatre section of the Feb. 15, 1965 issue of Boxoffice. Not my copyright, of course. The original caption:

“Mid-America Theatres' naming of its drive-ins after automotive models: Holiday, Thunderbird, Falcon, Bel-Air, provides a natural tiein for auto dealer-theatre promotion. The Holiday, newest of the theatres in St. Louis, is described on page 27.”