Holiday Drive-In

9900 Page Boulevard,
Overland, MO 63132

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Additional Info

Previously operated by: AMC Theatres, Mid-America Cinema Corp., RKO

Firms: Gerhardt Kramer Associates

Nearby Theaters

Holiday Drive-In

The Holiday Drive-In opened June 5, 1955 with Frank Sinatra in “Suddenly” and Rory Calhoun in “A Bullet is Waiting”. Originally a single screen ozoner, it was later twinned and then four screened. It could accommodate 1,200 cars. This was the flagship of the Mid-America Cinema Corp. as far as drive-ins were concerned. This also had the office complex that housed the offices for the Mid-America Cinema Corp.

Most notable of the Holiday Drive-In was the huge marquee that sat at Page Boulevard with the large neon lettering spelling out Holiday. It had stars and rockets moving all over the marquee in neon. The marquee lit up Page all around the main entrance to the drive-in. About the time that Mid-America Cinema Corp. went out of business and sold their theatres to AMC the drive-ins were on their way out and the Holiday Drive-In closed at the end of the 1985 season.

An office complex has been built on the site of the drive-in.

Contributed by Chuck Van Bibber

Recent comments (view all 34 comments)

Chris Utley
Chris Utley on June 17, 2011 at 3:26 pm

More pics of the Holiday (and a plethora of movie ads) here: St. Louis Flashback Movie & Drive-In Theatres

TLSLOEWS on June 17, 2011 at 6:08 pm

Thats a nice link Chris,Thanks.

Chris Utley
Chris Utley on July 15, 2011 at 1:24 pm

Crossing my fingers in hopes that someone out there in cyberspace has pics of the Holiday in the midst of its 4 screen era!

Chris Utley
Chris Utley on August 29, 2011 at 8:19 am

Been a LONG LONG time since I’ve seen that building. :)

Chris1982 on August 27, 2014 at 9:20 pm

Mid American had a screening room in their office building much like the Fox did in their basement. Movies were prescreened before their release. (Info passsed on from Brother Van Bibber)

JAlex on August 28, 2014 at 9:18 am

Description has the opening year a tad early…venue opened June 5, 1955 with bill of “Suddenly” and “A Bullet is Waiting.”

rivest266 on February 28, 2016 at 2:15 pm

February 27th, 1976 grand opening ad a 4-screen drive-in as well as the June 5th, 1955 original ad in the photo section.

BrittanyO on August 9, 2017 at 5:50 pm

Ahnnamaria did you work at the Cave Springs Cinema (Mid-America)?

MichaelKilgore on September 20, 2021 at 6:22 pm

Not sure what to make of this tidbit. The Holiday’s newspaper ads from Dec. 31, 1955 and Jan. 1, 1956 mentioned that it was “Now open under new management”. Then the Jan. 11, 1956 issue of Motion Picture Daily wrote, “Dick Fitzmaurice, former manager of the Rivoli Theatre in downtown St. Louis, has leased the Holiday Drive-in in Overland, St. Louis County, and has reopened it.”

By 1963, Fitzmaurice was working for Mid-America. Why would the company have leased the Holiday to him so soon after opening it?

50sSNIPES on April 8, 2024 at 2:17 pm

The theater needs to be added in the Mid-America Cinema Corp. previously-operated list.

The Holiday Drive-In closed after the 1985 season and was last operated by RKO. It probably closed due to AMC Theatres' purchase of RKO Mid-America.

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