Tri-Way Drive-In
4400 N. Michigan Road,
Plymouth,
IN
46563
4400 N. Michigan Road,
Plymouth,
IN
46563
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Motion Picture Herald, April 17, 1954: “Y & W Management Corp. now is operating the Hi-Way drive-in at Plymouth.”
The 1955-56 Theatre Catalog calls it the Tri-Way, Exec: Wolf and Marcus, and Y and W Mgt. Corp.
That’s relevant for this example of how long it took the IMPAs to fix a mistake. The 1959 IMPA refers to the “Tri-Hi”, owned by T. Mendelssohn. (In the 1963 IMPA it was owned by Rex Cair.) That inaccurate name continued through at least the 1969 edition, but was corrected by 1972.
I’ve never understood how restricting photography benefits any drive-in. Does it have something to hide? Does it want to avoid patrons sharing their photos of having fun?
I can better understand trying to prevent outside food, (seeing a Pizza Hut box must be annoying), but I think that policy’s short-sighted as well. Is a drive-in really going to check cars and throw out violators? Anyone caught like that isn’t going to play by the rules next time – they just won’t come back. A much better idea is to encourage patrons to buy from the concession stand, then sell high-quality food that makes them glad they did.
In general, any business that treats its customers like criminals has the wrong attitude about building long-term loyalty. A smart business swallows its minor annoyances, staying friendly and confident about its ability to keep profitable patrons coming back.
On a surely unrelated note, WNDU just ran a story on the Tri-Way. It bought those four digital projectors, now it needs more cash to pay off the loan. So the theater is asking for folks to please come by and buy some popcorn and a drink. Video here.
The Tri-Way Drive-In has a fund raiser underway to raise funds to convert to digital projection. It is listed on their website.
Now has 4 screens. Terrible policies. Give drive-ins a bad name! Must purchase $8 permit to bring own food in – $16 charge if caught. Cannot share food with other cars. Nasty “Policy Strictly Enforced” on wed site with mention of Security Guards at entrance. No photographing allowed. This is NOT what drive-ins are about – or ever were!
Night Shift at the Tri-Way….
http://www.youtube.com/watch?v=Z2kjdjjulJg
Several views from Flickr:
http://www.flickr.com/photos/732mpd/2731736693/
http://www.flickr.com/photos/732mpd/2732567460/
http://www.flickr.com/photos/mobilene/2769833048/
http://www.flickr.com/photos/732mpd/2731737917/
http://www.flickr.com/photos/mobilene/2660923637/
I believe recently They added minature golf! never been, always pass by on my way to South Bend. Got to go this summer!
A nice pic
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This is a fantastic Drive-In theatre for people in the South Bend area. Spent many a happy night here with friends. They always seem to get a good selection of movies.