
Montgomery Theater
Cass Street and Florida Avenue,
Tampa,
FL
33601
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Additional Info
Previous Names: Poinciana Theatre
Nearby Theaters
The former Poinciana Theatre and the Montgomery Theater were both listed in the 1914-1915 edition of American Motion Picture Directory, although it had been renamed the Montgomery Theater and reopened on June 2, 1913. The Poinciana Theatre was one of several theaters in the eastern U.S. that were owned and operated by amusement mogul Mr. Montgomery. The new Montgomery Theater was managed by Mr. H.C. Dorsey.
The opening attraction was the two reel feature “The Iron Hand” and vocalist Harry Bickford performed between showings.
“Montgomery Methods and High Class Pictures”
Mr. Montgomery has an established reputation of presenting high quality motion pictures, and has stated that there will be no offensive pictures presented and any unruly conduct of patrons will not be tolerated. Parents were assured that any child in attendance will be in a safe environment free from offensive pictures or questionable conduct.
Owning many big feature subjects himself, Mr. Montgomery assured the public only the very best pictures will be shown. Once the public becomes aware of my system of running a show we usually show to standing room. It doesn’t take long for men to know their wives and children are protected from mashers in Montgomery theaters. Mothers soon find out they can send their children to a Montgomery theater unescorted.
The Montgomery Theatre had closed by 1926.

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The Poinciana Theatre at Tampa was mentioned in the July 6, 1912 issue of Moving Picture World. An ebay listing of a picture postcard of this house styling it the Montgomery Theater and postmarked 1913 has a description from the seller (Mitten State Treasures) saying: “Rare image of a theater that only existed from 1911-1916. It was called the Poincaina Theatre when it opened on the corner of Florida Avenue and Cass Street.” The seller does not cite a source for the dates claim, but it could be accurate (despite the misspelling of Poinciana.) There is no Montgomery Theatre listed at Tampa in the 1926 FDY.