Majestic Theatre

170 S. Elm Street,
Avoca, IA 51521

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SethG
SethG on November 22, 2024 at 11:57 am

As your photo shows, this building was constructed in 1877, so we could update the entry.

It looked a lot nicer before they stripped the cornice off. The Exchange Block across the street got mistreated the same way. The Lyon St theater is still there. I created an entry. It’s the small building second from the corner. This has to have been the Majestic, since the page you found lists the True Value here. That jewelry store was gone by 1909, and the caption is in error saying that it came after the Opera House, which was on the second floor, and had nothing to do with what was in the storefronts.

It sounds like the addresses were changed over the years. The railroad tracks, which were south of Lyon, must have been the initial N-S divider. That also partially explains the Chuck-ism on the Harris listing. The divider is now High St, and it looks like odds and evens have traded sides.

Joe Vogel
Joe Vogel on November 22, 2024 at 9:29 am

A history of Pottawattamie County published in 1977 says that the Majestic was on Main street, which is an aka for Elm Street, so there is a possibility that this was the Majestic, especially considering that it was still a movie house on the 1920 Sanborn. In 1977 the Majestic’s building was occupied by a True Value hardware store, but I’ve been unable to confirm that store’s location.

Majestic and Harris are the only theater names noted in the history, but it says there was another silent era movie house, located on Lyon Street east of Elm, next to what was by 1977 Rubecks store. That one could have been either the Bijou, the Novelty, or the Unique. Rubeck’s (a regional grocery chain) is gone, but the only modern building that looks suitable for it is the one that now houses a Napa Auto Parts, with a bowling alley in the basement at 221 W. Lyon. The theater was probably on what is now a parking lot.

I found this 1906 photo of the Opera House block. The caption mentions a number of businesses that occupied the building over the years, but unfortunately the movie theater is not among them.

SethG
SethG on November 21, 2024 at 9:24 pm

The 1914-15 American Motion Picture Directory lists the Majestic, Bijou, Novelty, and Unique. Far too many theaters for a town of about 1,600. By 1925, only the Majestic is still listed.