Drive-In

On May 16, 1996, a special message of the then-upcoming 1996 British International Motor Show was announced by Roger King, the SMMT Director of Public Affairs, that a drive-in theatre will be built near Birmingham’s National Exhibition Centre in Centenary Square, featuring the surroundings of classic cars from all over the world and a 50x30ft mammoth screen that comes along with the movie.

The star-studded event which lasted from October 13 until October 27, 1996 featured a special significance as both the British Cinema and the British Motor Industry come together to celebrate their 100th anniversaries, and was held in conjunction by the Birmingham International Film and Television Festival.

The drive-in kicked off the short event with a screening of Kevin Costner’s “Tin Cup”, and throughout the one-week event featured mostly American first-run features (such as “Sleepers” and “The Pallbearer” that were added to the list in the event), but also paid tribute to Lynda La Plante as well. Although the total capacity of the drive-in remains unknown, but its more than a hundred.

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