East Gate III

1550 E. Euclid Avenue,
Des Moines, IA 50313

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Located in the Eastgate Shopping Center. The East Gate III opened as an adult movie theatre on November 26, 1969 with Anthony Newley in the X-Rated musical comedy “Can Heironymus Merkin Ever Forget Mercy Humppe and Find True Happiness”. It was located separate to the East Gate I & II in the shopping center which had opened as a regular movie theatre in in October 1966 (it has its own page on Cinema Treasures).

The East Gate II outlasted the East Gate I & II which closed in late 1989. The East Gate III continued to operate as an adult movie theatre until its closure in Late November 2004.

The Eastgate Shopping Center was demolished in 2005.

Contributed by Ken Roe

Recent comments (view all 2 comments)

rivest266 on August 12, 2022 at 2:20 pm

Opened on November 26th, 1969, as the first automated theatre in Iowa with the adult film, “Can Heironymus Merkin ever forget Mercy Humppe and find true happiness?” with playboy’s playmate of the year, Connie Freski. Grand opening ad posted.

Ken Roe
Ken Roe on August 12, 2022 at 3:07 pm

rivest266: The opening movie was not quite an ‘adult’ movie (hardcore), as it starred Anthony Newley, Joan Collins with other notable artists such as Milton Berle, George Jessel, Stubby Kaye, Bruce Forsyth & Victor Spinetti. Considered a rarely seen cult classic today, it initially bombed at the box office and in the UK was given an (X) certificate and also in the USA it was Rated- X. Lots of nudity in this musical comedy.

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