823 3rd Avenue,
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Previous Names: Windsor Theatre, 50th Street Beverly Theatre
Small neighborhood theatre located under the 3rd Avenue El between E. 50th Street and E. 51st Street in Midtown, Manhattan. It was opened prior to 1923 as the Windsor Theatre and was operated by the Consolidated Amusement Company chain. By 1950 it was operated by Liggett-Florin Booking Service.
Played subruns and reissues during the 1950’s. Torn down during the revitalization of the East Side after the demolition of the El.
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