Beverly Theatre

823 3rd Avenue,
New York, NY 10022

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Additional Info

Previously operated by: Brandt Theaters, Consolidated Amusement Company, Liggett-Florin Booking Service

Previous Names: Windsor Theatre, 50th Street Beverly Theatre

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Beverly Theatre

Small neighborhood theatre located under the 3rd Avenue El between E. 50th Street and E. 51st Street in Midtown, Manhattan. It was opened prior to 1923 as the Windsor Theatre and was operated by the Consolidated Amusement Company chain. By 1950 it was operated by Liggett-Florin Booking Service.

Played subruns and reissues during the 1950’s. Torn down during the revitalization of the East Side after the demolition of the El.

Contributed by Erwin Markisch

Recent comments (view all 11 comments)

EMarkisch on March 1, 2005 at 2:23 pm

It appears that a typo error may have been made in the address for the Beverly. If you Mapquest 523 Third Avenue, the theater shows as being located at 34th Street and Third Avenue. In reality it was located at 50th and Third.

The address should be 823 Third Avenue, which then maps out correctly near the corner of 50th Street between 50th and 51st Streets.

Does anyone have any other information about this mostly forgotten nabe house?

Ken Roe
Ken Roe on March 2, 2005 at 2:56 am

The 1930 Film Daily Yearbook has this listed as the Windsor Theatre, 823 Third Ave, with 455 seats.

F.D.Y.B. editions for 1941 and 1943 have the Beverly Theater listed at 523 Third Ave (obviously a misprint) as by the 1950 edition it is back up at # 823 Third Ave again.

EMarkisch on March 2, 2005 at 2:39 pm

Ken…Thanks for the verification on the address.

Webmaster….Please add the name Windsor to the “a.k.a' for the Beverly. THX.

RobertR on June 7, 2005 at 6:37 am

On 10/5/52 the Beverly advertised 2 classics…..“Mr Smith Goes to Washington” and “The Oxbow Incident”.

Gerald A. DeLuca
Gerald A. DeLuca on November 1, 2005 at 4:41 am

I didn’t know where to make this query, but I just found a reference to a Third Avenue theatre called the Modern Playhouse. A 1937 review of the Hungarian film Aranyember talks of “a smoothly running and engaging picture in ‘Man of Gold,’ now at the Modern Playhouse in Third Avenue.” Where on Third Avenue was this theatre and did it have other names? I couldn’t find it listed.

42ndStreetMemories on December 21, 2007 at 3:23 am

Current eBay auction has a nice 1955 image of the theater. Jerry

View link

Al Alvarez
Al Alvarez on August 15, 2008 at 9:04 am

re: Gerald A. DeLuca’s post of Nov.1, 2005

I have recently submitted the Modern Playhouse, an outlet for Hungarian films once located at 82nd Street and Third Avenue.

TPH on November 10, 2009 at 9:40 am

Although the theater is long gone, was their any connection to the Hotel Beverly which continues to operate at 50th St. & Lexington Ave?

Al Alvarez
Al Alvarez on January 19, 2010 at 12:51 pm

This closed around May 17, 1956 when it disappeared from the New York Times movie pages after a run of “DIABOLIQUE”.

Al Alvarez
Al Alvarez on February 18, 2010 at 9:15 pm

The Windsor was already listed in 1923 in a Paramount Week ad.

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