Rushfair Theater

10060 Rushing Road,
El Paso, TX 79924

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Additional Info

Previously operated by: Movie One

Functions: Gymnasium

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The Rushfair Shopping Center launched theatre-less with a Grand Opening on November 1, 1962. The center was in Northeast El Paso and had a C.R. Anthony Company department store and Food Mart grocer as anchors and had an enclosed mini-mall as an attraction. In 1976, the center would get its own movie theater.

The Rushfair Theatre launched as a satellite theater to the venerable Plaza Theatre in downtown El Paso. The programming was identical but the theaters were as different as could be imagined. The Plaza Theatre was a downtown palace with 2,000 seats trying to hold on as downtown movie going was in retreat. In fact, a “Save the Plaza” screening took place at the shopping plaza. Meanwhile, the Rushfair Theatre was a non-descript 200-seat new-build mini-cinema in the 13-year old plaza.

The Rushfair opened with a second-run of “Jaws” at its grand opening on April 30, 1976. It was billed as “Northeast (El Paso’s) Family Entertainment Theater.” It had midnight screenings, as well. For a July 4, 1976 prize, a big one-year pass was given away to the Rushfair. Unfortunately, that prize would prove more ambitious than it sounded with the original owners bailing the very next month.

The Rushfair was a dud. Movie One assumed control of the venue on August 27, 1976 and programmed it like the Capri Theatre and State Theater. It wasn’t clear if the one-year pass was honored, but it would become moot soon enough. The Rushfair Theater closed January 21, 1977 with a double-feature of “A Man Called Horse” and “Missouri Breaks.” At less than nine months of total operation, the Rushfair Theater qualifies as one of El Paso’s least successful movie theaters.

Contributed by dallasmovietheaters
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