Sequoia Mall 3 Cinema

3225 S. Mooney Boulevard,
Visalia, CA 93277

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Additional Info

Previously operated by: General Cinema Corp., Mann Theatres

Architects: William C. Riseman

Firms: William Riseman Associates

Previous Names: GCC Sequoia Mall Cinema I-II-III

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The Sequoia Mall opened November 2, 1974. In 1975, a plan to add a three-screen General Cinema Theatre was presented but delayed by the Visalia Planning Commission as it wanted more clarity on traffic flow. Those concerns were overcome, and the theatre was built as an outparcel building in the mall’s parking lot.

The three-screen theatre had 1,000 push-back seats, wall to wall screens, with a concession stand that featured an art gallery for local artists to display their works. The theatre launched August 19, 1977 with “March or Die”, “Rollercoaster”, and “MacArthur”.

General Cinema dropped the theatre halfway through its lease and Mann picked it up. It was renamed the Sequoia Mall 3 Cinema. As the 20-year lease was coming close to expiring and the megaplex era in full force, the Viacom/Time-Warner Circuit, CinAmerica Circuit, announced in January of 1996 a 12-screen, 1,900 interior mall cinemas. That theatre opened for the Mann Circuit on November 8, 1996 after a soft launch the previous weekend.

Mann reduced the Sequoia Mall 3 Cinema to discount, sub-run status on November 8, 1996. On May 23, 1997, a slight policy change resulted in a $2.99 price point with a drink and popcorn included with the ticket for that price level. Mann closed the Sequoia Mall 3 Cinema with “Con Air”, “Batman and Robin” and “The Lost World” at end of lease on August 28, 1997. The outparcel building was demolished.

Contributed by dallasmovietheaters

Recent comments (view all 2 comments)

dallasmovietheaters on November 26, 2022 at 10:13 pm

Architect: William Risemman Associates of Boston

erilaz on December 31, 2022 at 3:10 pm

I remember seeing Ringo Starr in “Caveman” at this theater, but there was also a two or three-screen theater in the small shopping center just north of Sequoia Mall, where I saw Ralph Bakshi’s “The Lord of the Rings” (1978) and Arnold Schwarzenegger in “The Running Man” (1987). It doesn’t have an entry on this site, but does anyone else remember this theater or what it was called?

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