Roxy Theatre
Menno,
SD
57045
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The Rex Theatre launched on June 11, 1915 by O.E. Simon. Simon made some news in 1927 by not only converting to sound but by creating his own sound system. In 1932, Simon sold the theatre and it was renamed the Cave Theatre. Simon re-acquired the theatre and, after a major refresh, he renamed it the Roxy Theatre with a grand opening on November 25, 1937.
Rose and Merle Burns ran it from 1952 to 1979. In 1953, Corporal Luverne Luthmiller appeared in a newsreel when, arriving home on a furlough was honored by the Roxy with a showing of the newsreel. He was then given the newsreel. The Burns' Frosty Shop also sold candy and ice cream to patrons.
In 1954, the theatre converted from its 10x12' screen to a widescreen 14.5x41' screen to show CinemaScope films. In 1965, the theatre celebrated its 50th anniversary with throwback 1915 pricing and honoring O.E. Simon. Former Major League Baseball Player Kevin Maas once was a projectionist there for four years. The Roxy ceased operations in 1979.