Route 54 Drive-In

US-54 and Boer Road,
Tularosa, NM 88352

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Previous Names: Jet Drive-In, Palms Drive-In

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 Route 54 Drive-In

The Jet Drive-In in Tularosa opened to the public on March 5, 1955. Its owner-manager was Ed Turner. Based on newspaper advertisements, it operated until 1963. In 1964 it was renamed Palms Drive-In. By 1966 it had been renamed Route 54 Drive-In.

Aerial photos, especially from 1996, suggest the remnants of ramps at a site on US 54 about a mile and a half north of its intersection with US 70. The entrance is the southwest side of the highway less than 600 feet south of the Boer Road intersection.

Contributed by Michael Kilgore

Recent comments (view all 1 comments)

MichaelKilgore
MichaelKilgore on May 25, 2022 at 7:39 pm

Over several months, I posted some notes about the Jet in Truth or Consequences here in the entry for Tularosa’s Jet Drive-In. Sorry about that. I’ve removed the bad ones, and here are the remaining relevant notes:

Motion Picture Exhibitor, Jan. 16, 1963: “The Bijou, Muse-U, and Jet Drive-In have changed hands. Juan G. and Jose G. Contreras are the new owners. Ed S. Turned has owned the houses for 18 years.”

Boxoffice, March 8, 1965: “The Jet Drive-In and the Muse-U, both located in Tularosa, N.M., have been acquired by Cliff and Susan Reed of New York City. Purchase was made from the Otero County State Bank of New Mexico and extensive remodeling and alterations are being completed prior to reopening”

Also, it appears that the Jet was renamed the Route 54 before it closed. The 1966 Motion Picture Almanac included the Route 54, owner “R & R Dist.,” capacity 250. On April 9, 1967, the Route 54 “North of Tularosa” advertised its “Gala Re-Opening Show” in the Alamogordo Daily News.

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