Mercer Theatre
842 Mercer Street,
Princeton,
WV
24740
842 Mercer Street,
Princeton,
WV
24740
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Actually, Both The Mercer And The Lavon Theatres Continued Operations As Late As 1977.
The Mercer Theatre was in operation at least as late as 1966, when it advertised in the February 7 issue of the Bluefield Daily Telegraph. The house was most likely dismantled in 1973, when a classified ad in the Telegrpah of October 25 offered the Mercer Theatre’s seats for sale.
The Mercer, under new management, was renovated in 1956. The grand opening ad appeared in the September 16 Telegraph, offering the recent Columbia Pictures hit “Picnic” as the only feature attraction, and touting the new carpeting in the balcony and a new snack bar.
The Mercer was advertised in the Telegraph on March 2, 1938. The house was owned by L. A. Von Court, who also owned the Royal Theatre. His intention to convert the building across the street from the Royal into a theater was noted in the April 30, 1937 issue of the Telegraph, but I’ve been unable to find an announcement of the opening.