New Star Theatre
2698 W. Pico Boulevard,
Los Angeles,
CA
90006
2698 W. Pico Boulevard,
Los Angeles,
CA
90006
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The L.A. County assessor’s office says that the building at the southeast corner of Pico and Fedora Street was originally built in 1905, and rebuilt in 1918 (apparently a rear extension.) The Pico Heights Theatre is listed at 2698 W. Pico in the 1911 city directory, which is the earliest edition featuring a listing for the category Moving Picture Theatres. Many later directories list the theater’s address as 2696 W. Pico.
The 1906 through 1908 directories list 2596 W. Pico as the location of the Pico Heights Realty Company. I can’t find anything listed at either 2696 or 2698 in 1909 or 1910, and the Pico Heights Realty Company is not listed after 1908.
The 1909 and 1910 directories have a category called “Moving Pictures and Machines” under which movie theaters are listed, but almost all those listed were downtown, though there must have been a great any neighborhood theaters in operation by that time. Sixteen are listed in the 1911 directory, including the Pico Heights. I think it’s possible that the theater was in operation as early as 1909 or even late 1908, but simply didn’t get listed in the directories.