Rita Theatre

746 S. Main Street,
Del Rio, TX 78840

Unfavorite No one has favorited this theater yet

Additional Info

Previously operated by: Robb & Rowley-United Inc., Val Verde Theatres Circuit

Previous Names: Strand Theatre

Nearby Theaters

Rita Theatre

The Strand Theatre launched in December of 1931 and struggled under two operators. The theatre had more success under Robb and Rowley Circuit which took on the theatre in 1933 and under Paul Hoag and the Val Verde Theatre Circuit. On August 4, 1941, V.V. closed the Strand Theatre to undertake a major expansion leaving little of the original building.

Vasbinder and Rowlett Contractors created a 900-seat facility that looked nothing like the Strand Theatre including a new moderne front. The theatre re-launched on December 14, 1941 with “Sierra Sue” starring Gene Autry. On December 16, 1941, the theatre had its first Spanish language feature with “ni Sangre ni Arena”.

But on February 26, 1943, the theatre was engulfed in a blaze that destroyed the facility. The construction was solid enough that firewalls protected the neighboring Penneys and Kress stores until firefighters doused the flames. A new Rita Theatre would launch September 29, 1943 in the same spot where the previous building was (It has its own page on Cinema Treasures as the Paul Poag Theatre for the Performing Arts).

Contributed by dallasmovietheaters
You must login before making a comment.

New Comment

Subscribe Want to be emailed when a new comment is posted about this theater?
Just login to your account and subscribe to this theater.