Noe Theatre
3984 24th Street,
San Francisco,
CA
94114
3984 24th Street,
San Francisco,
CA
94114
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Remember when Johnny Mack Brown appeared in person at “the Noe”? How about when a drunk punched a hole in the screen? Or when the movies were interrupted for bond drives during WW2? Remember the XNoe coffee shop across 24th St.? How about the time that the kids' charge increased from a dime to eleven cents? Remember the drinking fountain in the lobby that was activated with an electric light?
I went to the Noe Theatre as a little kid to see “When Johnny Comes Marching Home” and it scared me to death. A pre-TV kid who had never known anything but radio was pretty unprepared for the big looming screen. But I soon got used to it and went to the Noe plenty of times after that. I remember a huge advertisement painted on to the side of the building for “Mighty Joe Young” which I saw at the Noe.
A belated thanks for all the pictures and info about the Noe Theater. My dad lived across the street and went there on Saturdays in the mid-40s. Love seeing some of his history.
I was in the Noe once, the inside reminded me of the Palace in North Beach. The ladies room were in the exactly the same area, and looked the same except the drawings on the walls. Even back then parking was hard to find and we were a few minutes late for the movie. It was so cold in there, and hardly anyone was in it. We went to sit upstairs and was greeted by an usher who escorted us to our seats, we were the only ones up there.
The supermarket Tillmany mentions is now a Whole Foods after being part of the Bell Market chain for 3 decades. There is a Victorian house on the lot just to the west of Whole Foods with a coffee shop (Bernie’s) on the ground floor and housing above and the next lot west of that is where the Noe Theatre stood. The current building on that site is a 3 story mixed use building with 2 retail stores (Just For Fun and a soap shop) on the ground floor and 2 floors of apartments above.
Architects Otto A. Deichmann and Mark T. Jorgensen were preparing plans for the Noe Theatre, according to Motion Picture Herald of February 2, 1937.
It has been brought to my attention that the supermarket which I stated above had been built on the Noe site is actually at 3950 – 24th Street, somewhat to the East. Office buildings now stand where the Noe once held domain.
In response to Ken’s above query about the “Majestic” in the photo.
That’s the Majestic Furniture Company, across the street from the former Majestic, later Tower Theatre (qv). When the Majestic Theatre changed its name to Tower, the vertical was moved across the street to enhance the furniture company, and has since been erroneously identified as a theatre in this photo which has found its way into a published book on the Mission District.
Here are some recollections of the neighborhood from a local:
http://tinyurl.com/2cxg26
What else has the Majestic at 21st and Mission been called?
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This photo from 1944 shows the Noe at the far end of the street:
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Interior:
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From the SF Public Library website:
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Check out the great vertical
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