White Roxy Theatre
134 NM-4,
White Rock,
NM
87544
134 NM-4,
White Rock,
NM
87544
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Elaine and Roger Moore aka E & R Concepts were the proud new United General franchisees of this theatre which held its name the theater contest in 1971. Ken and Keith Sherwood won the contest (ages 4 and 5) taking home 25 tickets for two. And then they waited for the theater located in the White Rock Shopping Center to open. And waited some more. Several opening dates came and went. But, finally, the theater opened on December 27, 1972 – an automated 16mm projection booth and family fare – with “Run to the High Country.” The Los Alamos Film Society held screenings there.
The theatre got new owners who switched the booth to 35mm but stayed true to the family friendly films. The final owners, Blue Pearl Corp. run by Jonathan and Carl Kahn, made it to the half-way point of its 30 year lease, closing just shy of its 15th Anniversary with “Back to the Beach” on September 30, 1987 citing financial reasons. The tiny theater was repurposed for other retail uses.
Somehow the map and street view Google sends to our page is off again, but this one at their web site is spot on.
I don’t think we’ve got the right address for the White Roxy Theatre. This weblog post from 2011 says that the building newly occupied by a business center called The Hive was formerly the White Roxy Theatre, and the Internet says that The Hive is (or was) at 134 NM-4. The building in the blog post photo is in the White Rock Shopping Center, which is where the February 26, 1973 issue of Boxoffice said the White Roxy was located. Also, Roger Katz says so, and he’s pretty reliable.
The Hive has been closed, and in the most recent Google street view the building, now painted brown but still recognizable, is occupied by the Northern New Mexico Revival Center.
The White Roxy was advertised in the April 3, 1987 issue of The Santa Fe New Mexican, but an article in the October 16 issue of the same paper that year had the line “[t]he Kahns recently closed the White Roxy theater in White Rock.” The article noted that Carl and Jonathan Kahn still were operating the High Society Theatre in Los Alamos, and also operated theaters in Santa Fe, Espanola, and Taos.