Cinema 273
Chapman Road,
Newark,
DE
19702
Chapman Road,
Newark,
DE
19702
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Appears to have ended its run on December 31, 1987 with a double-feature of “Little American Maid” and “Lilith Unleashed”
That is the route number (SR 273) that the theater and shopping center are on, although the shopping Center is named University Plaza.
Why the name 273?
By 1978 this place was already playing adult movies. The local church groups were picketing the parking lot for a period of time. It was located in a remote corner of the shopping center but the center’s expansion eventually caused it to become connected to the rest of the stores. The theater tried switching back to PG and R films but apparently management found resistance to this business model. Marilyn Chambers once made an in-theater appearance to promote one of her films.
October 25th, 1973 grand opening ad in photo section. It started out as a more family oriented theatre.
Showed xxx adult movies continuously from 1pm, 7 days a week. They would stop letting you in around 9:45 – 10pm. Had 2 hardcore films with those “interesting” coming attractions after the 2d movie. Some films stayed as long as 52 weeks or more. I knew a guy who took.his wife there thinking it was a regular movie theater. Boy, they were surprised. They had a nice little candy selection as well as cups of sodas. Some cruising occurred and sometimes when a lady came almost the entire theater of men would follow her down to her seat.