UA Cinema 4

The Jerry Lewis Cinema was to have opened on July 26, 1972 along with the rest of the South Plains Mall. But that date became challenging when he Network Cinema Corp. was not being responsive as it headed toward bankruptcy. And after a number of grand opening dates came and went - delayed due to “construction problems,” the cinema did open on December 21, 1972. And it kept that name for just six months - closing on June 20, 1973- as the Jerry Lewis Cinema concept had failed and the company had disconnected the phones nationally. General Cinema continued the location on August 16, 1973 as the South Plains Cinema I & II.