Chief Drive-In

Boxoffice, Nov. 28, 1960: “Chris Gorder, Poplar, Mont., exhibitor who has a habit of successful promotions, leased his drive-in for one night to the local Chevrolet dealer, who then advertised free admission on that night to all Chevrolet owners, plus a chance to win a hunting car given by the dealer. Successful? Over 500 cars tried to get in the 185-car drive-in, and the Chevy dealer was obliged to lease the theatre for three additional nights.”