Rainbow Theatre
107 North Broadway,
St. Louis,
MO
63102
107 North Broadway,
St. Louis,
MO
63102
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The Rainbow Theatre opened in 1911. It seated 363 and closed in 1933. It was converted into a tavern/lunch-room and a retail unit. It was demolished in 1937. The site is now a restaurant and parking garage.
Contributed by
Chris1982
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Recent comments (view all 2 comments)
Research has shown years of operation were 1911 to 1932.
George Angelich’s Rainbow Theater was located in a new-build venue leased by the St. Louis Electric Company in the Central Business District of St. Louis in 1911. The parade of better movie palaces had passed the Rainbow by in the early 1920s. But the theater chugged along with lesser film titles.
Surprisingly, on November 28, 1930, it converted to sound making it one of the last downtown movie theaters to convert to talkies with the film, “White Cargo” as the New Rainbow Theatre. Playing exploitation and fight films, the Rainbow disappeared without a pot of gold in 1933. It was converted to two spaces one for a tavern / lunch room and one for a retail store. After just 25 years, the entire building was demolished again in 1937.