Sierra Madre Playhouse
87 W. Sierra Madre Boulevard,
Sierra Madre,
CA
91024
87 W. Sierra Madre Boulevard,
Sierra Madre,
CA
91024
2 people
favorited this theater
Related Websites
The Sierra Madre Playhouse (Official)
Additional Info
Functions: Playhouse
Previous Names: Wistaria Theatre, Sierra Madre Theatre, Sierra Theatre, Bogart Theatre
Nearby Theaters
Sierra Madre, a town of 11,000, is east of Pasadena and is known as the terminus of the annual Rose Bowl Parade. It probably took on a more eerie element when it became the fictitious burg of Santa Mira for the 1956 classic movie “Invasion of the Body Snatchers”, with its town square and other locales used in the filming.
According to assessor maps, the theatre building dates back to 1910 and was used as a furniture store. It opened as the Wistaria Theatre on February 2, 1924 with Kenneth Harlan in “The Virginian”. It was renamed Sierra Madre Theatre on February 5, 1943. From 1968 to 1971 it was known as the Bogart Theatre. The independent theatre stopped showing movies around 1974/1975 and has been used by the family oriented Sierra Madre Playhouse since 1979. Original seating capacity was for 390, but it is now under the Los Angeles 99-Seat Theatre Plan of Actors Equity. Auditions for the plays are held periodically and acting classes for adults and children are also available. The theatre is available to the community for rental.
Contributed by
Ron Pierce
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Recent comments (view all 15 comments)
One thing I find very interesting about the c1946 photo of linked by TC is that there’s a dog lounging on the sidewalk in front of the theatre. Yep, that’s Sierra Madre, alright!
This is from Boxoffice magazine, January 1946:
LOS ANGELES-Harold Stein, owner of the Boulevard Theater here and co-owner of the Ritz in Inglewood, is taking over the Wisteria in Sierra Madre from George Tiderik. Stein will change the name of the showplace to the Sierra Madre.
Since a significant part of the original “Invasion of the Body Snatchers” was shot in Sierra Madre, does anybody know if the film’s premiere or a special screening took place at the Sierra Madre Theater in 1956?
I read once that a L.A. TV host used to hold annual screenings of “The Treasure of the Sierra Madre” at this theater where his fans would show up and shout along with Alfonso Bedoya when he did the “Badges? Badges?!” bit!
Do they still show films here?
Here’s an evening shot:
http://www.flickr.com/photos/39527581@N07/
There also a shot of the BODY SNATCHERS square, down the street from the theater, in the same album.
Where the Pods Were:
View link
According to old L.A. Times Independent Theater Guide listings, it was known as the Bogart Theatre from 1968 to 1971, and showed art house films like Closely Watched Trains and Ingmar Bergman’s The Touch.
I would love to have seen those films there!
That’s Thomas Mitchell in the photo, doing a scene as a doctor for the TV series ‘Screen Directors Playhouse’. He was heading to the one-story art deco building next door, which is still there.
LA Times ads for the Wistaria started to appear in 1940 and renamed Sierra Madre on February 5th, 1943.