America Cinemas Pasadena
2233 Southmore Avenue,
Pasadena,
TX
77502
2233 Southmore Avenue,
Pasadena,
TX
77502
1 person
favorited this theater
Additional Info
Previously operated by: America Cinemas, Cinema Latino, Cinemark, Cineplex Cinemas (Texas), Dollar Cinemas, Premiere Cinemas
Previous Names: Southmore Cinema 4, Southmore Cinema 6, Southmore Dollar Cinema 6, Cinema Latino de Pasadena
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This 1,100-seat cinema was opened as the Southmore Cinema 4 on December 19, 1975. It was operated by Cineplex Cinema (Texas). Taken over by Cinemark on September 1, 1977 as the Southmore Cinema 6. Cinemark closed the cinema on August 31, 1997. On November 7, 1997 it was taken over by Dollar Cinemas, but closed in March 1998. In July 1998 it was taken over by Premiere Cinemas until 2000. On June 10, 2005 it reopened as the Cinema Latino de Pasadena screening first-rum movies for a Spanish speaking audience. It was closed on March 16, 2020 due to the Covid-19 pandemic. The operating company filed for bankruptcy in August 2020 and the closure became permanent.
It was taken over by America Theatres and reopened on July 30, 2021. It was still open in November 2025, but closed in early-2026.
Contributed by
Stephen
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Recent comments (view all 9 comments)
Could be this a Cineplex of Texas theatre?
came across this:
Houston Chronicle - October 6, 1986
Cineplex Corp. files for Chapter 11 Cineplex Corp., a Houston theater operator, has filed for reorganization protection under Chapter 11 of the U.S. Bankruptcy Code, attributing its financial problems to the local recession.The 14 Houston area movie theaters that Cineplex owns, operates and manages will remain open during the reorganization. The theaters have 75 screens, rivaling American Multi-Cinema Corp. for top spot among local theater operators.Despite its large number of screens, Cineplex is having…
Purchase Complete Article, of 138 words 3.Houston Chronicle - February 13, 1987
Cineplex assets purchased Cinemark Corp. of Dallas has purchased the assets of Cineplex Corp. of Houston, which last fall filed for reorganization under Chapter 11 of the federal bankruptcy code. Cinemark, a shell company formed by two Dallas theater operators for the sole purpose of acquiring Cineplex, had been operating the theaters since December on behalf of the bankruptcy court trustee.Besides purchasing Cineplex’s leases, Cinemark also acquired theater equipment, furniture, fixtures and a 2.6-acre tract of…
America Cinemas has reopened this theatre.
Glad to see it’s open. I wish America Cinemas would take over the Sonora Cinema here in Phoenix and open it too. It’s been too long.
Opened on December 19th, 1975. Grand opening ad posted.
Don’t have the seating for this theatre, they don’t offer reserve seating.
When Cineplex Odeon entered Texas, they kept the Plitt branding until 1988.
Jimmy O. Duncan’s Cineplex (Texas) opened the 1,100-seat Southmore Cinema 4 on December 19, 1975. On June 17, 1977, it was the Southmore 6 with seat count remaining consistent. But during the recession in Houston, Cineplex filed for Chapter 11 bankruptcy in October of 1986. In December, Plano-based Cinemark took on the entire Cineplex portfolio including the Southmore.
Cinemark operated eventually running it as a discount, sub-run venue until August 31 1997 closing at the expiry of its 20-year lease. Dollar Cinema Inc. would take it on beginning November 7, 1997 finding few shekels closing in March of 1998. On July 3, 1998, Premiere Cinemas was next which ran it under the Southmore Dollar Cinema 6 nameplate into 2000.
The venue took time off and became Cinema Latino - a 6-screen, 1,100 seat venue back to first run product with Spanish language films on June 10, 2005. The Cinema Latino - Pasadena was closed on March 16, 2020 due to the COVID-19 pandemic. Sonora Entertainment Group had been set to rebrand the venue as a Sonora Cinema location as it had with Sonora Cinemas Phoenix (formerly Cinema Latino de Phoenix) and the Sonora Cinemas Aurora, Colorado (formerly Cinema Latino). But the Pasadena rebranding work - announced for a March 13, 2020 start - wouldn’t happen first due to COVID and followed by Sonora Entertainment filing for voluntary Chapter 7 bankruptcy dissolution on August 6, 2020.
America Cinemas, which took over the Sharpstown cinema location in 2017, then also opted to reopen here on July 30, 2021. By the mid-2020s, if one wanted the look and feel of a mid-1970s shopping center multiplex in the Houston area, this was about as authentic an experience as you could have asked for outside of its digital projection.
Please update, theatre CLOSED, it off the American Cinemas website and no showtimes on fandango. It closed sometime in early 2026. It was open last November 2025.
Reopened May 18th, 2005 as Cine Latino. article:
Cine Latino Pasadena opening May 27, 2005 La Vibra (Houston, Texas) Newspapers.com
Translation:
A room dedicated to Latino cinema
Cinema Latino de Pasadena presents an entire billboard in Spanish on its six screens
Joey Guerra
For La Vibra
HOUSTON, Texas.- The Hispanic public of the Pasadena area now has another option to watch movies: Cinema Latino of Pasadena. This six-screen theater with 1,110 seats has room for everyone and its entire billboard is presented in Spanish, all the time.
This theater shows premiere Hollywood films subtitled or dubbed into Spanish, as well as a selection of Latin American films that generally only have limited release in smaller theaters in the city.
The place opened on May 18 with films like Sahara, XXX: State of the Union, the Mexican Nicotina, the independent film Un dia sin mexicanos and a dubbed version of the animated film Robots. One day later arrived Star Wars: Episode III – Revenge of the Sith. And soon, Bad Education, by Pedro Almodóvar, will be screened, which originally had a limited season in Houston.
The Pasadena screening rooms are located in a shopping center surrounded by Mexican restaurants, discount stores and a grocery market. It is Cinema Latino’s fourth theater in the United States and the second in Texas. The others are located in Fort Worth, Aurora (Colorado) and Phoenix (Arizona).
“We loved the location. It’s visible and is located in the right neighborhood. It needed a touch of affection so it could recover its glory, but I think we did a good job with that,” said Anne Tengler, president of Sonora Entertainment Group, owners of Cinema Latino.
The place was a modest cinema before it closed several years ago. Today, it shines with clear energy. The seats in the theater are not stadium-style, but they are comfortable, and the screens are large enough. There’s music in Spanish in the lobby, and the snack menus are also bilingual.
Many of the concessions are also exclusive to Cinema Latino. Alongside the usual fare, typical Mexican treats are also offered: Duvalín, Vero Elotes, Pulparindo and Salsa Valentina for popcorn.
Employees at all Cinema Latino locations are not required to speak English, except for managers, who must deal with business partners, suppliers and promoters. Tengler said that about a third of Pasadena’s employees do not speak English.
“For us, coming to this theater is similar to why Latino people go to a salsa club,” said Tengler. “It’s comfortable, it’s fun, it’s family-friendly. They’re used to it, and that makes it special.”
[PAGE 2]
“When grandmother is visiting, they can take her to the movies, and she can enjoy it,” she added. “In reality, this is the first time that clients who speak Spanish will have an option in a specific market, since they will be able to watch Star Wars in Spanish and at the same time enjoy the same experience as the rest of the market in general.”
At the recent inauguration, clients seemed to be fascinated by the simple and distinctive approach that Cinema Latino offers. Almost all found something to enjoy, and a few clever parents planned to use Cinema Latino as a special educational tool.
“It’s good because it teaches [the children] to speak Spanish better,” said Yesenia Cruz, who took her four young children to see a movie. “In regular theaters, we don’t have movies in Spanish. It’s exciting for them. It’s a movie. It’s a cartoon. It helps them much so that they will be bilingual.”
The children agree and even some understand the value all this offers. Celeste Hernández, 7 years old and who does not speak Spanish fluently, attended a dubbed screening of Shrek 2. She learned the words “burro” (donkey) and “encantador” (charming) and hopes to return soon to reinforce the language.
“It was something good. I liked it,” she commented with a slight smile. “It teaches small children, like me, to learn Spanish.”
DETAILS
What: Cinema Latino de Pasadena
Where: 2233 Southmore Ave., Pasadena
For more information: Call 1-888-588-CINE
JOHNNY HANSON: PARA EL CHRONICLE
OTHER OPTION: Cinema Latino of Pasadena offers Hollywood films subtitled and dubbed into Spanish, in addition to Latin American films.