CTI 3D Giant Theater
3050 Central Avenue,
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Functions: Movies (Family)
Previous Names: Union Planters IMAX Theatre, CTI International IMAX Theatre
The Crew Training International 3D Giant Theater is the only large format theater in the Mid-South. Opened on January 21, 1995 as an IMAX theatre. It was constructed beneath the front lawn of the Memphis Pink Palace Museum and is accessed through the lower level of the museum.
The auditorium is not domed. Originally the theatre was named for its original sponsor Union Planters Bank. When Union Planters was bought by Regions Bank the sponsorship was not continued. Crew Training International became the current sponsor. This theater was only one of three in the world with a movable screen which allowed the Crew Training International IMAX Theater to be used for movies as well as meetings, lectures and other large-scale presentations. It does not show commercial, first-run films, but only educational films with at least one retrospective festival per year and special holiday screenings. This policy may change in the future.
The Memphis Pink Palace Museum has converted it giant screen theatre to 3D digital, provided by D3D. The system will feature state-of-the-art Barco 4K single projector solution featuring RealD’s XLW 3D system and a premium QSC multichannel audio system, providing and unparalleled viewer experience along with substantially-increased functionality. The theatre will reopen March 1, 2014.
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