Serra Theater
2710 Junipero Serra Boulevard,
Daly City,
CA
94015
2710 Junipero Serra Boulevard,
Daly City,
CA
94015
2 people
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Additional Info
Previously operated by: Golden State Theater & Realty Corp., United Artists Theater Circuit Inc.
Styles: Streamline Moderne
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News About This Theater
- Jun 18, 2010 — "Jaws"... Happy 35th!
- May 14, 2010 — Please Post Today, May 14 --- "Jaws," Happy 35th
The Serra Theatre opened in May 18, 1950 with Dan Dailey in “Ticket to Tomahawk” & Charles Bickford in “Guilty of Treason”. This was a large, comfortable first-run house when I worked there as an IATSE Union projectionist from 1980 to 1982. The first feature I showed there was "Superman II" in late-1980. The Serra Theatre was demolished in 1998.
Contributed by
Donald John Long
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Recent comments (view all 11 comments)
The Serra has been demolished.
In 1955 my future wife ,her mother ,father ,sister,sister’s boyfriend and I went to the Serra on ‘family night’. We all got in for a total of 74 cents. The movie was ‘The Big Sky’ with Kirk Douglas.great movie,great night.
Tony S
The May 20, 1950 issue of Boxoffice Magazine said that the Serra Theatre had opened on May 18. Operated by Golden State Theatres, the house had a stadium section, and a total (probably rounded off) seating capacity of 1000.
An article in the San Mateo Times in November 1975 included a photo of the Serra. They were talking about turning the theater into a municipal auditorium.
http://tinyurl.com/bh3bjl
This photo is dated 1985 but was most likely taken around the same time as the smaller photo in the preceding post.
http://snipurl.com/gjwf6
Photographs of the Serra Theatre appeared in Boxoffice, November 4, 1950. The 1000-seat house was built for Mike Naify’s Golden State circuit.
this theatre was never operated by landmark It was a UA theatre the entire time I was with the company Lanay Naify Steve’s eex wife was the Manager.
I remember seeing “Clash Of The Titans” there in the early 80’s.
This opened on May 18th, 1950. Grand opening ad posted.
I went to this theater often in the late 70’s to 80’s. First time was for “Moonraker” 1979. Like the Coliseum in the Richmond District, it showed the latest Clint Eastwood movies often. For Fridays and Saturdays at midnight, regularly showed “The Rocky Horror Picture Show”.